Inside Sales Representative - SMB

Inside Sales Representative - SMB

Accelerate Performance.

About CAI Software

CAI Software builds purpose-built solutions that help manufacturers, processors, and distributors accelerate performance. Our mission is to enable manufacturers to transform performance through a connected, AI-assisted ecosystem that delivers visibility, control, and continuous improvement. We bring the deep operational expertise and enterprise infrastructure to be a true long-term performance partner.

With 6,200+ active customers worldwide and a market-leading position in every vertical we serve, CAI combines 45+ years of industry expertise with modern AI-driven execution - helping businesses move faster, operate smarter, and perform at their peak. We work across 15+ industries and 10+ countries, guided by three values built into our name: Candor, Accountability, and Impact.

CAI Business Units and the Markets We Serve

CAI Software is organized into three business units: Graphic Communications, Process Manufacturing, and Discrete Manufacturing - aligned to the industries we serve. This structure keeps our teams close to customer needs while operating with the scale and support of a global software company.

Graphic Communications

This role is part of our Graphic Communications business unit, which serves the global print and packaging industry with ERP and production software designed for commercial printers, packaging manufacturers, promotional and transactional print providers, sign and display manufacturers, and in-plant operations. Our solutions accelerate performance by improving operational visibility, production efficiency, and profitability in complex, high-volume environments.

About the Role

CAI Software is seeking an Inside Sales Representative - SMB to extend our customer reach across the printing industry within the Small to Medium-sized Business market. These Reps are responsible for maintaining a routine call frequency into their prospect and customer bases to establish and strengthen trustworthy relationships with decision-makers and business owners. Reps must be able to provide high-value-add to our customer base by selling Graphic Communications’ Print MIS and Web-to-Print solutions and services to extend product life cycles, provide additional product functionality and benefits, advance the desired state of customer workflows while constantly challenging executives to make additional improvements to their business.

What You'll Do

• Consistently exceed quarterly and annual sales targets as an individual contributor


• Own the full sales cycle, from lead qualification through contract close


• Develop and execute account strategies to drive growth across assigned territory


• Establish and maintain long-term, trusted advisor relationships with new and existing clients


• Partner with sales and marketing teams to uncover upsell and cross-sell opportunities within accounts


• Research target companies and decision-makers to generate and qualify new sales opportunities


• Deliver compelling, value-focused product demonstrations to prospective users


• Negotiate pricing, terms, and conditions within approval guidelines to maximize deal value


• Leverage Salesforce.com and other sales tools to provide accurate sales forecasts and pipeline reports to leadership

What We're Looking For

• 3–5 years of software or technology sales experience


• Solid understanding of enterprise business systems (e.g., MIS, ERP, MES)


• Ability to maintain a strong external outboud phone call and email outreach 


• Strong consultative selling skills and sound business acumen


• Proven ability to manage a high volume of transactions while maintaining productivity


• Exceptional presentation, communication, and customer engagement skills


• Experience working independently and collaboratively across teams in a remote environment

Why Join CAI

At CAI, we are building something that matters. With 6,200+ customers across 15+ industries and active investment in AI-driven performance tools, we are positioned to define what the next generation of manufacturing software looks like — and we are building the team to lead that work.

Our four pillars define how we deliver for customers — and how we work:

• Built to Fit - Fits how your business runs so performance comes standard


• Built to Expedite - Speeds time to performance without heavy lifts or delays.


• Built to Deliver - AI turns action and insights into measurable performance.


• Built to Scale - Sustains and scales performance without disruption.

CAI Software is an “EEO/Veterans/Disabled employer.”

Equal Employment Opportunity

CAI Software is an Equal Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, sex (including pregnancy, sexual orientation, and gender identity or expression), religion, disability, , genetic information, marital status, veteran status, or any other basis protected by local, state or federal law.

Disability Accommodation

CAI Software endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use the online application process and need an alternative method for applying, please contact us at [email protected] or send an e-mail with your specific accommodation request.

Work Authorization

Applicants must be authorized to work in the United States. CAI Software does not unlawfully discriminate on the basis of citizenship or immigration status in accordance with the Immigration Reform and Control Act of 1986 (IRCA).

Pay Transparency Nondiscrimination

CAI Software will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).