Inside Sales SDR - Hospitality - Professional Development Opportunities

Who are we?

Buyers Edge Platform stands at the forefront of revolutionizing the foodservice industry through technology, purchasing power and partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over a dozen brands, our mission is clear: to reduce costs, streamline the foodservice supply chain, and propel the industry from manual to automated.

Today, we are one of the largest players in foodservice, with over 200K operator locations across North America and over $50 billion of aggregated spend volume. Our commitment to foodservice excellence is proven in four distinct areas of value: Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider – we are a strategic partner on the journey towards a more efficient, connected, and automated future for the foodservice industry.

This position offers an annual On Target Earning potential of $70,000+, and is hybrid-based Mondays, Tuesdays, Wednesdays out of our Waltham, MA office. We are unable to offer sponsorship for work authorization for this role.

As an Inside Sales SDR - Hospitality at Buyers Edge Platform, you will play a crucial role in identifying and engaging with hospitality operators (hospitality management companies, hotels, resorts, casinos, fairs and festivals, colleges and universities) to promote our products and services. You will be responsible for lead generation, qualification, and nurturing of potential clients within the hospitality industry. Your efforts will be instrumental in driving revenue and expanding our presence within this sector. You'll make a minimum of 50 outbound calls a day with at least 60 minutes of talk time, nurturing potential and existing customers. Extensive and ongoing sales training will be provided.

Your Impact:

• Hospitality Operator Engagement:
  • Proactively identify and research hospitality operators through various channels, including industry-specific databases, trade shows, online research, and cold outreach.
  • Conduct market research, analyze and identify, create and cultivate new business opportunities and effectively prioritize leads
  • Identify additional opportunities with existing customers to expand their use of Buyers Edge Platform offerings.
  • Nurture cold leads and progress them through the sales funnel
  • Develop a strong understanding of the food service industry, distribution and manufacturing
• Qualification:
  • Conduct initial outreach, averaging at least 50 dials & 60 minutes of talk time daily to leads to assess their needs and suitability of hospitality operators for our products/services.
  • Gather essential information and maintain accurate records of chain restaurant operator leads in the Salesforce CRM system.
  • Leverage Gong as a self-improvement tool
• Product Presentations:
  • Arrange and conduct tailored product presentations and demonstrations for hospitality operators, highlighting the benefits and value of our solutions.
• Relationship Building:
  • Cultivate and maintain relationships with hospitality operators through effective communication, follow-ups, and a deep understanding of the unique challenges and opportunities within the industry.
• Sales Support:
  • Collaborate with the sales team to ensure a seamless transition of qualified hospitality operator leads, providing necessary background information for successful conversions.
  • Strive to be an expert on platform solutions
  • Work collaboratively with teams across the organization to maximize value
  • Be a resource to your peers and leadership team
• Reporting:
  • Maintain and report on lead generation and qualification metrics, as well as the progress of hospitality operator engagement. Provide regular updates to the sales and marketing teams.

What you Bring:

• Ideally, some sales prospecting, quota bearing, outbound inside sales experience
• Excellent communication and interpersonal skills, with the ability to connect with professionals in the restaurant industry
• Confidence and ability to speaking to customers, understanding their challenges, and effectively presenting solutions
• Familiarity with CRM software (e.g., Salesforce) is an advantage
• Post-secondary education in business related discipline, Diploma, Degree or equivalent sales and business experience
• Basic understanding of web-based platforms and Microsoft Suite
• Strong business acumen and an understanding of value-based selling
• Ability to consistently meet or exceed monthly sales quotas
• Comfortable with a high volume of daily sales calls
• Enthusiastic and effective communicator who practices active listening
• Resilient and ambitious self-starter motivated by a competitive merit-based compensation structure
• Experience with the foodservice industry is an asset
• Ability to overcome common sales resistance and objections using proven techniques
• Coachable and open to feedback from leadership to continually improve sales acumen

What's in this for you?

Amazing coverages to start. Medical, dental, and vision coverages are just the beginning! We also offer ancillary plans, such as flexible spending accounts for both health and dependent care, critical illness, accident, and voluntary life as well as company paid life and long-term-disability plans! On top of this, we also offer a 401(k) plan with company match.

Invest in your success. We will provide you with a thorough training and development program; and offer competitive compensation.

Live well = Work well. Relax with our Personal Responsibility Paid Time Off policy where you don't have to accrue time off in order to take it! We also offer half-day Summer Fridays!