Inside Salesperson - Heavy Equipment Dealership

Description

Department:

Sales

Reports To:

Director of Strategic Accounts and OEM Relations

Location:

Odessa, Texas

________________________________________

Job Overview

Cisco Equipment Rentals is seeking a dynamic and driven Inside Salesperson to support our dealership’s sales efforts by generating leads, nurturing customer relationships, and supporting the field sales team. As an Inside Salesperson, you will play a vital role in increasing revenue through proactive prospecting, managing inbound inquiries, and ensuring outstanding customer service.

The ideal candidate is self-motivated, tech-savvy, and comfortable with phone-based and digital communications. A passion for construction equipment and a customer-focused mindset are essential.

________________________________________

Key Responsibilities

Lead Generation & Prospecting

• Develop leads through UCC data mining, social media groups, contractor associations, and Facebook Marketplace.
• Generate weekly prospect lists targeting specific equipment models, industries, and financial timing strategies.
• Create and manage marketing content including product walkarounds, demo videos, and social posts to drive customer engagement.

Inbound Lead Management

• Respond to all inbound JCB and dealership leads within 1 hour when possible.
• Follow a structured 3-2-1 lead follow-up cadence using phone, email, and text.
• Maintain accurate lead status and notes in Salesforce or CRM system.

Customer Retention

• Proactively follow up with customers based on contract expiration dates, machine hours, and service intervals.
• Offer trade evaluations to customers with machines in for service.
• Build and maintain relationships with existing clients to encourage repeat business.

Sales Team & Front-of-House Support

• Maintain showroom and front lot equipment displays for optimal customer visibility and readiness.
• Greet and assist walk-in customers with product information and demonstrations.
• Support field sales representatives by hosting customers at the dealership and aiding in deal preparation.

Sales Administration

• Assist with quote creation and finance option discussions.
• Track KPIs including call volume, response time, lead conversion rate, and online engagement.
• Request and manage online reviews to improve dealership reputation and visibility.

________________________________________

Requirements

Qualifications

Education:

High school diploma or equivalent required; associate’s or bachelor’s degree in business, marketing, or a related field preferred.

Experience:

• 1–3 years in sales, marketing, or customer service—preferably in a construction equipment, industrial, or dealership setting.
• Experience with CRM systems and sales follow-up processes.

Technical Knowledge:

• Familiarity with construction equipment and basic machine specs preferred.
• Comfortable using social media platforms for business (Facebook, TikTok, YouTube).

Skills:

• Strong communication, interpersonal, and customer service skills.
• Self-starter with a proactive mindset and high attention to detail.
• Creative in lead generation strategies and content creation.

Licenses & Certifications:

• Valid driver’s license preferred for occasional field work or deliveries.

________________________________________

Physical Requirements

• Ability to walk the lot and reposition equipment as needed.
• Capable of standing for extended periods when assisting customers.
• Willingness to work evenings or weekends for event coverage or lead response.

________________________________________

What We Offer

• Competitive base pay plus commission structure.
• Comprehensive benefits package, including health, dental, vision, and retirement plans.
• Training and onboarding through JCB Inside Sales course and continuous development support.
• Opportunity to join a fast-paced, results-oriented team with strong growth potential.

________________________________________

Join Our Team

At Cisco Equipment Rentals, we are committed to providing unmatched service and support to our customers. If you thrive in a sales-driven environment and are passionate about construction equipment and building lasting customer relationships, we encourage you to apply.