Instore Sales Associate

We are currently offering a $1,000 sign-on bonus for Parts Counter Instore Sales Associate new hires.

Join a Company That’s Built to Elevate You. 

SITECH Chesapeake, a wholly owned subsidiary of Carter Machinery Company, Inc., is the authorized dealer for Trimble Heavy and Civil construction products and services, and Accugrade grade control products, with a territory that covers the pan handle of West Virginia, Virginia, the District of Columbia, and the shores of Delaware.

At Carter Machinery, we don’t just offer jobs - we offer long-term careers defined by purpose, innovation, and impact. We’ve built an award-winning workplace where high achievers thrive, careers grow, and your work truly matters. 

Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well-being of our people. Whether you're turning a wrench, managing operations, or supporting customers, you play a vital role in powering industries that moves the world forward. 

Job Title: InStore Sales Associate

Location: Richmond, Virginia

Shift: 1st

Starting Compensation Range: $20.83 - $33.09 per hour

The Instore Sales Associate is an entry level role, specifically focused on developing the needed skills and expertise to meet the requirement of other roles within SITECH. The individual in this role will assist customers to identify their needs, effectively market parts, supplies and repair service sales, respond to all customer parts inquiries, and properly process and prepare orders.

Requirements for the InStore Sales Associate position include:

• Technical aptitude


• Must be a self-starter and be able to handle large volumes of work in a fast-paced environment


• Must be able to multi-task and have good organizational skills with the ability to prioritize competing demands


• Exceptional customer satisfaction skills and the ability to build solid relationships required


• Must have excellent written, verbal, and telephone communication skills


• Must be able to understand and practice effective sales techniques


• Computer skills are required, including Microsoft products and other applications as needed; with ability to learn Caterpillar’s “Dealer Business System” (DBS) and related rental software programs


• Must be able to work additional hours as needed to meet business and customer demands


• Promote a positive customer experience


• Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way


• Exhibit complete confidence in providing overflow support via phone / email for other stores, build strong rapport and trust through these methods of communication along, and provide the same exceptional parts expertise and responsiveness that would be provided for a request made within the local store

Seeking Candidates with:

• Minimum of one year experience in a customer facing service role

Physical Requirements:

• Regularly required to sit and talk or hear


• The employee is frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms


• Employee may occasionally lift and/or move up to 10 pounds


• Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus as needed will be required to assemble Hydraulic Hoses as well as well as general parts warehousing functions

Competitive Compensation and Benefits:  

• Health, dental and vision insurance


• Paid time off


• 401(k), $0.75 to $1.25 match up to 6%


• Life and disability insurance 


• In-house training instructors/programs


• Tuition reimbursement


• Employee referral bonus program


• Tool allowances and tool loans


• Discounts on cellular phone service, computers, and vehicles


• Opportunities for overtime


• Shift differential (if applicable)

You’ll gain access to real learning, real advancement, and a real future in a company that’s reshaping what it means to lead in our industry. If you're looking for purpose, possibilities, and a team that wins together - you belong at Carter Machinery. 

Come build what matters and build your future with us. 

Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.

SITECH Chesapeake is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply. 

SITECH Chesapeake is a drug-free workplace.

*Special rules and restrictions may apply to sign-on bonus eligibility for rehires.