Integrated Marketing Manager (Short Term)

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

About the role:

Roblox's Integrated Marketing team leads the integrated campaigns and major brand moments that shape how the world sees Roblox, from creator-led live events to global brand campaigns. We work across social, paid, live content, influencer, events and owned channels with Creative, Comms, Media, Product Marketing and regional teams. This is a temporary role, owning high-visibility programs end to end during a busy stretch of events and campaigns.

You will:

• Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown and game activations, and influencer-led programs


• Manage agency and vendor partners for creative and asset production, setting creative checkpoints, decision points and escalation paths at the start of vendor-led work


• Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels with Creative, Social, Comms, Media and regional teams


• Partner with Product Marketing to bring launches to market, translating product value into credible, audience-first messaging and launch plans


• Define success metrics, report on campaign results, and use insights to refine messaging, creative and channel strategy

You have:

• 8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms or creator-driven ecosystems


• Strong understanding of the gaming ecosystem, including live service games, UGC platforms and creator-driven economies


• Experience working with creators and influencers, including partnership management and content briefs


• Experience leading cross-channel campaigns across social, video, paid media, live content and events in multiple markets


• Strong storytelling, organizational and project management skills, with a clear creative point of view and sound judgment on credibility and authenticity


• Preferred: experience running large events or tentpole moments, and the ability to ramp quickly in a temporary role