International Marketing Specialist

Position Overview

Johnson Health Tech, a leading global fitness company, is seeking a globally minded marketing professional to help drive brand consistency, product launch execution and marketing operations across 60+ international markets. This high-visibility role partners cross-functionally with product, design, sales and regional marketing teams to scale global initiatives, improve marketing processes and support world-class brand experiences around the world. This role offers strong visibility across the global organization and opportunities for long-term growth within international marketing and product training operations.

Responsibilities

Product Launch & Sales Enablement

• Partner with cross-functional teams to support global product launch execution and ensure alignment across international marketing teams

• Manage and continuously improve global facility planning and sales enablement tools, collaborating with product management and industrial design teams to maintain accurate and impactful content

• Drive adoption and optimization of global sales support resources, including the Matrix Experience App, product and brand awards documentation, sponsorship presentations and showcase grant initiatives

• Identify opportunities to streamline workflows, improve operational efficiency and develop scalable marketing processes and SOPs

Global Communications & Digital

• Support global brand consistency by auditing and maintaining brand websites across subsidiaries and distributor markets

• Maintain and optimize content across the JHT Corporate websites

• Lead the management and promotion of international showcase installations and testimonials, including content collection, organization, publication and invoicing

• Develop and execute global newsletter communications, partnering with subsidiaries to curate content, monitor engagement metrics and continuously improve performance

• Monitor regional marketing activity and scale successful initiatives globally

• Maintain and optimize content organization across global file-sharing and resource platforms

Customer Experience (Visits)

• Coordinate high-impact customer and subsidiary visit experiences at JHTNA/Global Marketing headquarters, partnering with leadership, product teams and regional stakeholders to deliver engaging and well-executed agendas

• Support planning and execution of factory tours, showcase visits, presentations and cross-functional meetings for international partners and customers

Additional Responsibilities

• Support execution of global marketing meetings, webinars and key industry tradeshows

• Maintain and enhance corporate presentation materials and marketing contact resources

• Support product training initiatives, including competitive positioning materials and event coordination

• Assist with market research, surveys and reporting initiatives

• Track project budgets, invoices and vendor coordination to ensure efficient resource management

• Contribute to additional global marketing initiatives as needed

Education:

• 4-year degree in marketing, communications or related field required

Experience:

• 3-5 years of experience supporting marketing initiatives and product launches in a fast-paced environment

• Proven ability to manage multiple projects simultaneously while balancing competing priorities and deadlines

• Experience collaborating cross-functionally across marketing, product, sales and/or creative teams

• Strong written communication skills with exceptional attention to detail

• Experience working with international teams, distributors or multi-region organizations preferred

Other Requirements:

• Experience using AI and automation tools to improve workflows, content creation and overall efficiency is a plus

• Microsoft Office proficiency required; experience with Canva, CMS and project management platforms preferred

• Occasional domestic and international travel required

• Valid driver’s license and passport required (passport may be obtained after offer acceptance)

Skills

The successful candidate should possess the following skills/attributes:

• Highly organized with strong attention to detail and follow-through

• Self-starter with the ability to manage multiple priorities independently

• Comfortable working cross-functionally in fast-paced, evolving environments

• Strong proficiency in Microsoft Office Suite; experience with Canva, CMS platforms and AI tools preferred

• Exceptional communication skills, both on paper and in person

• Knowledge of the fitness industry is preferred

• Knowledge of a foreign language is helpful but not required

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs