We are seeking a highly analytical, technology-driven Inventory Performance Specialist to take ownership of dealership inventory performance while providing strategic oversight of opportunity management within the CRM.

The primary focus of this role is to ensure the dealership acquires, stocks, prices, and merchandises the right inventory to maximize profitability and market share. This individual will leverage tools such as vAuto, dealership reporting systems, website analytics, and third-party marketplace data to make informed inventory decisions.

Additionally, this role will provide CRM opportunity oversight by identifying missed sales opportunities, monitoring lead management performance, and helping managers improve customer follow-up processes.

The successful candidate will work closely with dealership leadership, sales managers, used vehicle operations, service personnel, and marketing partners to drive inventory turn, vehicle acquisition, merchandising quality, and overall dealership performance.

Key Responsibilities

Inventory Strategy & Market Analytics (Primary Focus)

• Manage inventory strategy utilizing vAuto, inventory management platforms, and dealership reporting tools.


• Develop acquisition and stocking plans based on market demand, sales trends, seasonality, and dealership objectives.


• Analyze vehicle turn rates, age, pricing position, gross profit performance, and market competitiveness.


• Monitor daily inventory health and provide recommendations on aging inventory.


• Identify and pursue vehicle acquisition opportunities through trades, service lane opportunities, direct purchases, auctions, and customer outreach.


• Assist in developing inventory sourcing strategies to improve inventory quality and reduce acquisition costs.


• Evaluate market pricing and recommend adjustments to maintain competitiveness while protecting profitability.


• Monitor inventory mix to ensure alignment with customer demand and dealership sales goals.


• Produce inventory performance reports and actionable recommendations for dealership leadership.

Digital Merchandising & Market Visibility

• Ensure all inventory is accurately and attractively merchandised across dealership digital properties.


• Monitor vehicle presentation on the dealership website and third-party marketplaces such as AutoTrader, Cars.com, CarGurus, AutoWeb, and OEM websites.


• Audit vehicle photos, descriptions, equipment listings, pricing, and merchandising content for accuracy and consistency.


• Monitor Vehicle Detail Page (VDP) activity and shopper engagement metrics.


• Partner with marketing and sales teams to improve inventory visibility and lead generation.


• Identify opportunities to improve online conversion through enhanced merchandising practices.


• Ensure inventory is market-ready and advertised promptly after acquisition.

New Vehicle Ordering & Inventory Planning

• Assist leadership with new vehicle ordering strategy and allocation planning.


• Monitor market demand, sales forecasts, allocation trends, and inventory levels.


• Provide recommendations on future ordering decisions to ensure optimal inventory availability.


• Analyze model performance and inventory turn to support ordering priorities.

Opportunity Oversight (Secondary Focus)

• Review CRM activity and opportunity management processes.


• Audit internet, phone, showroom, service-drive, and equity-mining opportunities.


• Monitor lead handling, appointment activity, response times, and customer follow-up compliance.


• Identify lost opportunities and process breakdowns.


• Provide managers with reporting and recommendations to improve conversion rates.


• Partner with sales leadership to ensure customer opportunities are fully worked.


• Help maintain accountability for lead management processes without serving as the primary CRM manager.

What Success Looks Like

The successful candidate will:

• Improve vehicle acquisition effectiveness and inventory sourcing performance.


• Maintain healthy inventory turn and aging metrics.


• Increase inventory profitability through effective pricing and market management.


• Ensure all inventory is merchandised quickly, accurately, and competitively.


• Improve website and third-party marketplace engagement.


• Support dealership growth through data-driven inventory decisions.


• Identify and reduce missed sales opportunities within the CRM.


• Deliver actionable recommendations that improve dealership performance.


• Become the dealership's subject matter expert on inventory analytics, market conditions, and inventory strategy.

Ideal Candidate

This position is perfect for someone who loves analyzing data, reading the market, and making strategic inventory decisions. You enjoy sourcing vehicles, studying pricing trends, evaluating online merchandising performance, and using technology to identify opportunities others miss.

You are comfortable using tools such as vAuto, CRM platforms, website analytics, third-party marketplace data, and dealership reporting systems to influence inventory strategy and improve dealership results. While you understand CRM processes and opportunity management, your passion lies in ensuring the dealership has the right inventory, at the right price, in the right place, at the right time.