IT Digital Manager

A client of Insight Global is looking for an IT Digital Manager will be a member of the IT Consumer Apps team at a local client in Columbus, Ohio. The IT Digital Manager will support the Digital Marketing team in optimizing web and digital performance to drive business growth and enhance customer experience. This person will work closely with Digital Marketing, Product Management, Sales, and other IT members to gather data, provide recommendations, and lead change. Requires expertise in web technology and trends, web analytics, and digital marketing.
The responsibilities of this position include, but are not limited to:

Responsible for technical decision making and requirement documentation related to digital efforts
IT Lead on projects to improve customer experience in web and other digital assets
Partner with digital marketing leaders to drive change and best practices across campaigns
Research and recommend technical best practices related to privacy and accessibility
Fully understand the digital marketing and pre-sales processes
Identify trends in marketing technology and recommend best practices
Lead team of internal developers, BAs, and vendor/contractor resources

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Required Skills & Experience

Bachelors or associate degree with preferred major in Business, Information Technology, Marketing, Sales, or related
Mastery of digital marketing trends and best practices
High proficiency working with CMS platforms, knowledge of Sitefinity CMS preferred
High proficiency with Google Analytics, Adobe Analytics, or similar platforms
Strong organizational and project management skills with the ability to handle multiple priorities and deadlines
Strong ability to lead vendors in delivery of digital solutions
Solid understand of digital marketing channels, strategies, and KPIs
Strong ability to lead vendors in delivery of digital solutions

Nice to Have Skills & Experience

Familiarity with HTML, CSS, JavaScript, and .NET a plus
Certifications in CMS, Digital Analytics, or related technologies a plus

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.