Junior Associate, Media Planning & Activation
Location: Culver City, CA
Department: Media
Reports To: Supervisor, Media
About UNFOLD
UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with leading entertainment, gaming, and consumer brands. We develop culturally relevant, digitally driven campaigns that connect audiences to brands across platforms, with a strong focus on performance, innovation, and measurable impact.
We operate at the intersection of creative, media, and culture, helping brands break through with work that is both strategically sound and culturally relevant.
Why UNFOLD
- Work on high-profile entertainment, gaming, and consumer brands
- Integrated creative + media model (not siloed)
- Strong test-and-learn culture focused on performance
- Opportunity to learn across media strategy, activation, and analytics
- Exposure to full-funnel campaigns across emerging and traditional channels
The Role We are seeking a temp-to-perm Junior Associate, Media Planning & Activation to support campaign execution, reporting, and operational workflows across biddable and direct media channels.This is an entry-level role focused on learning media platforms, campaign workflows, and performance fundamentals. You will support campaign builds, QA, reporting, and coordination across internal teams while developing a strong foundation in media planning and activation.The ideal candidate is highly detail-oriented, organized, proactive, and eager to learn in a fast-paced agency environment.
Key Responsibilities
Campaign Support & Execution Assistance
Assist in campaign setup across:
- Paid Social (Meta, TikTok, Snapchat, Reddit)
- YouTube & Google Ads
- Programmatic (DV360, Nexxen, TTD exposure)
- CTV / OLV
- Audio
- DOOH
- Direct IO, sponsorships, and takeovers
- Support audience setup and basic targeting inputs
- Assist with campaign launches and setup validation
- Help ensure campaigns are built accurately and aligned with specs
Quality Assurance (QA) & Tracking
- Perform QA checks on:
- Campaign setup
- Creative assets
- Tracking and tagging
- Support validation of pixels and conversion tracking
- Flag issues or discrepancies to senior team members
Reporting & Data Support
- Pull and compile campaign performance data
- Assist in maintaining daily, weekly, and monthly reports
- Ensure data accuracy and consistency
- Support dashboard updates and reporting decks
Performance & Testing Support
- Support execution of A/B testing under guidance:
- Creative variations
- Audience segments
- Monitor performance and flag notable changes or issues
- Assist in documenting campaign learnings
Process & SOP Execution
- Follow established campaign workflows and SOPs
- Maintain organization across:
- Campaign naming conventions
- File management
- Reporting templates
- Support consistency and accuracy across accounts
Cross-Functional Collaboration
- Work with:
- Creative teams → receive and organize assets
- Analytics teams → support data pulls and validation
- Media Ops → track timelines and deliverables
- Support coordination across teams to ensure campaigns stay on track
Team Support & Learning
- Support Associates, Senior Associates, and Supervisors with execution tasks
- Actively learn media platforms, tools, and best practices
- Participate in training, onboarding, and internal knowledge sharing
Day-to-Day
- Assisting with campaign setup and QA
- Pulling and updating reports
- Organizing campaign assets and files
- Supporting pacing and performance tracking
- Coordinating with internal teams on deliverables
- Learning platforms and tools through hands-on experience
Strategy, Data & Tools Exposure
- Exposure to media strategy tools:
- eMarketer, Comscore, platform insights
- Exposure to tagging, pixels, and conversion tracking
- Basic understanding of first-party and third-party data
- Introduction to attribution and measurement concepts
- Excel / Google Sheets for reporting and data entry
- Google Docs and Slides / PowerPoint for reporting support
Qualifications
- 0–2 years of experience in media, marketing, or related field
- Internship or academic exposure to digital marketing is a plus
- Strong attention to detail and organizational skills
- Analytical mindset and willingness to learn
- Ability to manage multiple tasks in a fast-paced environment
- Strong communication and collaboration skills
What We Offer
- Competitive Medical (subsidized), Dental, and Vision insurance
- 401K
- Flexible Time Off (FTO) Policy
- Holiday Flex Time
- Company-observed paid holidays
- Monthly mobile phone stipend
- Annual professional development stipend
- Annual fitness stipend
- Employee referral program
- Pet-friendly office (LA)
- Company-sponsored events and activities
About Our Culture UNFOLD is a minority-owned business led by diverse founders who value different perspectives and backgrounds. We are committed to building an inclusive, respectful, and collaborative environment, with zero tolerance for discrimination or harassment of any kind.
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