Junior Content Specialist

Salary :

$55,000 - 65,000 yearly

Company : Wana Brands

Job Type : Full Time

Boulder, Co

Job Description - Junior Content Specialist

Company Description
The CIMA Group LLC doing business as Wana Brands is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.

Summary
The Junior Content Specialist will support the Marketing team in creating and executing content and community strategies across various channels, with a special emphasis on organic digital. You’ll help maintain our friendly, thoughtful brand voice, engage with our online community, assist with social media and email marketing campaigns, and keep things running smoothly behind the scenes.

Essential Functions & Responsibilities

Content Creation & Copywriting
- Write engaging copy for social media, email, influencer posts, and other marketing assets.
- Contribute to the evolution of Wana’s brand voice (you’ll get a guide, but we want your ideas, too!).
- Assist in the production of top-of-funnel content like memes, Reels, and CapCut videos.
Social Media Community Management
- Manage inbound (responding to comments and DMs) and outbound engagement (joining the conversation on partner + community members’ posts) using brand voice.
- Support monthly giveaways and community incentives, including selecting winners and coordinating logistics.
- Monitor brand mentions and community conversations via Brandwatch.
Email + Campaign Support
- Prep, QA, and schedule e-blasts in Klaviyo.
- Maintain clean and up-to-date email lists, segmented by audience and location.
- Help launch co- branded campaigns with retail partners.
Strategy + Insights
- Collect and organize data from social and email campaigns.
- Provide top-level insights to inform future content (training and templates provided).
- Stay up to date on the latest social media trends and platforms.
Influencer Program
- Assist with influencer communications, tracking, and logistics.
Scheduling + Deployment
- Schedule and deploy content using tools like Later.com.
- Repurpose content across platforms (Instagram, Threads, Facebook, YouTube, TikTok).

Supervisory Responsibility:

This position has no direct reports or supervisory responsibility.

Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications
Education & Experience:

Strong writing and editing skills.
Creative thinker with a good sense of humor and a sharp eye for trends.
Organized, detail-oriented, curious, and resourceful.
Comfortable working independently and collaboratively in a fast-paced environment.
Willingness to learn new tools and platforms (we’ll train you!).
Enthusiasm for social media and building digital community spaces.
Familiarity with or enthusiasm for the cannabis space is a plus.
Bonus: Experience with social tools like Later, Klaviyo, Brandwatch, CapCut, or Canva.

Benefits

Annual compensation commensurate with experience from $55,000 - $65,000
Full suite of medical, dental, and vision insurance
Paid parental leave
401(k)
Paid Time Off
Long-Term Disability
Employee Assistance Program
Employee life insurance and supplemental life
Spouse and child life and AD&D
Pet insurance
FSA and HSA available

Schedule:

This position regularly works normal business hours, Monday – Friday, 40 hours per week. Please confirm with the supervisor regarding the expected working schedule.

WORK ENVIRONMENT AND PHYSICAL DEMANDS
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Office environment that requires extended time sitting, walking, and standing. The noise level in the work environment is usually low to moderate. While performing the duties of this job, the employee is regularly required to communicate effectively. Ability to carry up to 50lbs for up to a distance of 100ft may be required.

CODE OF CONDUCT
All employees are expected to represent the values and maintain the standards contained in the Company’s Code of Conduct.

CHANGES TO THIS JOB DESCRIPTION
The Company may amend this job description in whole or part, at any time, without notice based on business needs.

E-Verify Participation Notice
This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
What is E-Verify? E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

AAP/EEO Statement
The CIMA Group LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in The CIMA Group LLC. If you need assistance with completing an online application due to a disability, please send a request to [email protected]. Please be sure to include “Accommodation Request” in the subject line.

We anticipate filling this position by June 30th, 2025.

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