Kaspar Outdoors: CRO Specialist

Kaspar Outdoors
Job Description: CRO Specialist

Conversion Rate Optimization (CRO) Specialist

Do you love using data to improve user experiences and business results?

Are you a curious problem-solver who thrives on turning insights into action?

Do you enjoy working cross-functionally to optimize digital customer journeys?

Do the values of stewardship, versatility, and family resonate strongly with you?

Do you find the improvement of people’s lives through stewardship of God-given resources inspiring?

Then Kaspar Outdoors is right for you!

CRO Specialist Job Summary:

The CRO Specialist supports conversion rate optimization efforts across Kaspar Outdoors brands. You will lead testing initiatives, analyze user behavior, and recommend UX/content enhancements that boost conversion, average order value, and customer lifetime value. This full-time role is based in Bryan, Texas.

CRO Specialist Responsibilities:

- Develop and execute split tests aligned to revenue goals

- Create hypotheses using behavioral data and usability feedback

- Maintain a testing roadmap and documentation

- Audit funnel performance from acquisition through checkout

- Identify UX/content improvements, especially for mobile users

- Evaluate product pages, landing pages, and checkout flows

- Conduct quantitative/qualitative research using GA4, Clarity, heatmaps, and session replays

- Perform competitive and industry benchmark analysis

- Track and report test performance and impact on KPIs

- Translate data into actionable recommendations

- Promote a culture of continuous improvement

- All other duties as assigned by management

CRO Specialist Skills and Competencies:

- Analytical thinker with a clear communication style

- Familiarity with UX principles and e-commerce conversion funnels

- Comfortable working with both data and design teams

- Ability to identify friction points and test improvement ideas

- Collaborative and detail-oriented

CRO Specialist Qualifications:

- Experience in CRO, UX, analytics, or digital optimization

- Proficiency with GA4, heatmapping, and testing tools

- Background in e-commerce or consumer brands preferred

- Understanding of attribution and customer behavior

- Must pass drug test and background check

Work Environment:

Office-based in Bryan, Texas. Some travel or coordination across teams may occur.

Benefits:

- Health Insurance

- Vision Insurance

- Dental Insurance

- 401k

- Paid Time Off

- Profit Sharing

- Counseling