Key Account Executive - Non-Alc

Requisition ID: 38742 

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

Crafted Highlights:    

As a Key Account Team Executive - Non-Alc (OnP), you will play a pivotal role in driving sales, expanding market share, and strengthening brand presence within your assigned territory. You are accountable for profitably managing business results (revenue, volume, profit) for assigned chain(s) and key account(s) across the Fever-Tree portfolio and other MCBC non-alc brands based on our channel portfolio strategy.

You develop account sales plans and facilitate their implementation. Ensure that products and programs are sold and executed in assigned accounts by coordinating the sales, distribution, and program execution through chain and key account buyers and Molson Coors Beverage Company. The Key Account Executive builds value-enhancing relationships with retailers through deep understanding of the category and on-premise trends, responsive problem solving, and proactive relationship management. 

What You’ll Be Brewing:

• Develop and maintain account plan for assigned on-premise regional chains and key accounts (particularly high-volume spirits led accounts with little beer volume and presence). Develop annual Joint Business Plan utilizing customer discovery and alignment techniques, and update as the year unfolds including programming, drink menus, and other revenue-driving promotional activities, sell-in of new products and distribution. Identify and make plan imperatives & needed resources, including managing trade spend budgets.


• Ensure delivery of volume, profit, and share targets. Own local execution and sell into national on-premise chains. Coordinate with the National Accounts non-alc on-premise team to ensure local compliance with mandates. Create local plans to augment national mandates locally including sell-in of additional SKUs, programing and drink menus, local cocktail features. Build and execute programming such as pop-ups.


• Customer Stewardship: Improve Molson Coors Beverage Company's relationship and alignment with the account(s). Network across spirits brands/ ambassadors, local bartender groups, USBG to broaden reach of Fever-Tree and other MCBC non-alc brands appropriate to NA on-premise channel plan.


• Execution Management: Coordinate alignment of programming with management units and distributors. Work with marketing resources to develop and deliver customized programming. Coordinate distributor price reporting for customer. Align supply chain resources to satisfy customer requirements, aligned with strategy. Regional/store visits to check on execution and opportunities.


• Education and Training: Train hotel bar restaurant staff on drink trends, Fever-Tree brand knowledge, types, and mixability (and other MCBC NA brands). Support training at distributors on cocktail creation, selling drink menus to independents, and current trends in mixology.


• Be an active participant in driving the overall culture of the non-alc team, as we prove that innovative mindsets and positive attitudes can truly help transform our organization.

Key Ingredients:  

•  Deep knowledge of the beverage industry including spirits, strong on-premise channel knowledge, and experience along with beverage distribution knowledge


• At least 5 years of experience in a commercial-based role driving execution across partners


• Strong knowledge of mixology, cocktails, spirits brands, current trends in drink menus, and high-end dining


• Strong analytical and strategic thinking skills 


• Ability to work collaboratively across functions and stakeholders

Beverage Bonuses:   

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  

• Ability to grow and develop your career centered around our First Choice Learning opportunities 

• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 

• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!  

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time. 

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [email protected]. 

Pay and Benefits:



At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $108,100.00 - $141,900.00 (posting salary range) + 15% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.