The Key Account Manager leads territory planning, customer engagement, and business development activities to drive sales growth and strengthen customer loyalty. This position identifies and pursues new business opportunities, develops compelling value-based solutions, negotiates commercial agreements, and coordinates internal resources to successfully onboard and support customers. The role serves as a trusted advisor to key accounts by conducting regular business reviews, identifying opportunities for operational improvement, and managing customer relationships at multiple stakeholder levels. Success requires strong sales acumen, financial analysis skills, project management capabilities, and the ability to travel extensively while working collaboratively across technical, commercial, and operational teams. Preferred candidates will have experience selling technical products and managing complex customer accounts in industrial or manufacturing environments.
Additional Details:
TERRITORY PLANNING & ACCOUNT ENGAGEMENT PLANNING
Build strong territory and account plans with multiple paths to success
Complete key customer Relationship Maps with clear engagement objectives
Identify both the Technical and Commercial actions required to deliver the plan, then lead the internal teams to execute on aligned priorities
Capture competitive intelligence and build a plan to deliver superior value to customers
NEW CUSTOMER ACQUISITION & GROW AT EXISTING ACCOUNTS
Advance new business opportunities through the selling cycle, and document progress in CRM.
Develop a quantified value proposition that respond to customer’s top priorities and differentiates Sherwin-Williams from other coatings suppliers.
Establish clear product performance and service expectations that are agreed upon by both the customer and key internal stakeholders.
Agree internally on commercial terms and present that proposal to business leaders using financial proformas that reflect all requested investment and key commercial terms, including pricing.
Present target proposals in a compelling way that address all customer stakeholder’s needs
Negotiate then reach a mutually beneficial relationship and secure new business as agreed upon with leadership.
If requested by the customer and agreed upon internally, capture the negotiated agreement in a contract and ensure that it received full internal approval prior to customer execution
Organize cross-functional internal teams to smoothly onboard the customer
STRENGTHEN CUSTOMER LOYALTY
Strengthening existing customers relationships and loyalty through the following work
Identify “value selling” opportunities to create growth and efficiency in our customers’ operations and communicate these internally in a compelling way to both operations teams and senior management.
Monitor the on-going relationship formally through Periodic Business Reviews that engage appropriate cross-functional customer and internal stakeholders to identify opportunities to strengthen our customer value proposition.
Monitor the on-going relationship informally through regular touchpoints with all key stakeholders. Ensure that there is a Stakeholder Engagement Plan that connects the internal account support team with the appropriate customer contacts.
Lead internal Account Reviews to ensure that the internal account team is positioned to provide value-added support to the customer.
Manage risks and issues that may arise by stabilizing the customer and ensuring that a corrective action is completed.
Execute pricing action as needed to respond to changing economic conditions.
Minimum Requirements:
Preferred Qualifications:
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