Lab Representative

Position Summary

Elevate Digital Optics (EDO), an independent, doctor-owned optical lab based in Dallas, TX, is hiring a Lab Representative to lead sales and business development efforts across a variety territories. This role is perfect for someone who thrives in the field in optical settings, builds meaningful customer relationships, and takes pride in helping optical/optometry practices succeed.

The ideal candidate combines sales skill, consultative mindset, and optical knowledge to support independent optometrists and opticians in transitioning their lab work to EDO. You’ll play a crucial role in driving growth through in-person visits, education, and relentless follow-up.

Key Responsibilities

• Build relationships with independent optometry practices and optical shops.


• Drive new account acquisition through field visits, networking, events, and referrals.


• Educate practice staff on EDO’s ordering process, lens technology, and optical best practices.


• Conduct quarterly performance reviews with existing accounts to drive service quality.


• Troubleshoot service or communication gaps by acting as the customer’s internal advocate.


• Use CRM (HubSpot) to track engagement, visit notes, and onboarding progress.


• Collaborate weekly with the lab team to surface customer feedback and plan next visits.


• Participate in occasional in-person events (trade shows, CE dinners, regional trainings).


• Assist with customer service coverage when in the lab (especially during training).

Qualifications

Required:

• 3–7 years of experience in outside sales, preferably in optical, eyewear, or lab services


• Willingness and ability to travel 50–70% of the time


• Proven ability to sell consultatively (not just pitch, but solve problems)


• Excellent communication, follow-up, and organizational habits


• Self-starter with the ability to manage their own pipeline and goals

Preferred:

• Experience with lenses, labs, or working in/with optical practices


• Familiarity with HubSpot CRM


• ABO certification or clinical optical experience is a plus

About Elevate Digital Optics

We’re an independent optical lab that believes great service isn’t complicated—it just takes care and communication. We’re doctor-owned, service-obsessed, and proud to manufacture our lenses right here in the U.S. Most of our customers come to us by word of mouth, and they stay because we make their jobs easier. If you're tired of big corporate culture and want to make a real impact, this is your chance.