Lead Brand Messaging & Governance

Lead - Marketing Operations & Effectiveness

Ready to turn bold ideas into real-world impact?
 At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
 
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. 
 
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
 Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Inviting applications for the role of Lead, Brand Messaging & Governance
This roleis responsible forshaping and safeguarding Genpacts brand identity through strategic messaging and governance. The AVP willleadthe development of brand narratives and ensure consistent application of brand guidelines across all internal and external touchpoints.
Responsibilities:
- Brand Governance & Standards:
- Shape and contribute to the evolution of the companys brandgovernanceframework including brand guidelines voice and tone standards visualidentity rules and usage policies.
- Translate brand strategy into clear practical guidance thatteams can easily apply across channels and formats.
- Ensure alignment with business priorities andaudience.
- Establish and overseeapprovalworkflows and decision rights for brand and marketing materials.
- Maintain and enforce brand governance processes including brand guidelines naming conventions Tone of voice alignment to Genpact messaging and visual identity standards.
- Brand Initiatives:
- Serve as custodian of Genpact Intelligence(A curated collection of insights inspired by our work with advanced technologies and enterprises around the world) Creating and executing the strategy for curating the most impactful thought leadership and thought leaders across the company to help shift perception of the Genpact brand as leader in AI and advanced technologies.
- Oversight of the brand awards:Qualification and promotion of the brand levelawardsfor Genpact
- Cross Functional Enablement:
- Partnerwith communications GTM and campaign strategyteams to embed brand standardsand messaging into campaigns internalcommunicationsand employee engagement.
- Act as trusted advisor to teams creating content campaigns productexperiencesand partnerships.
- Balance consistency with flexibility especially infast-iterating AI Agenticand product environments.
- Quality Control & Risk Management:
- Own key brand assets such asbrand/company pages on.com corporate deck.
- Review and approve brand assets to ensure compliance with brand standards.
- Ensure brand compliance across global and regional markets
- Partner with legal privacy and compliance teams to mitigate brand risk
- Develop and deliver brand training and onboarding materials to ensure consistent understanding and application of brand principles.
- Brand Health Monitoringand Continuous Improvement:
- Support measurement of brand consistency andperceptionacross channels.
- Define metrics to assess brand consistency qualityand adoption
- Gather feedbackfrominternal teams to refine governance models.

Qualifications

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications

Advanced Google Analytics - GoogleGoogle

Required Skills

Adobe Experience Manager (AEM), Adobe Experience Manager (AEM), Application Development, Campaign Development, Campaign Management, Category Management, Collaboration Tools, Content Management, Content Strategy, Customer Relationship Management (CRM), Data Analytics, Data-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Design Thinking, Digital Content Creation, Digital Marketing Analytics, E-Commerce, Executive Presence, Financial Analysis Reporting, Google Analytics, Joomla Content Management System (CMS), Marketing Analytics {+ 22 more}

Language

English

Language Proficiency -

Proficient - C2

Additional Job Location -

Job Type

Regular

Master Skill List -

Marketing Operations & Effectiveness

Remote Type -

Office

Work Shift -

Day Job (United States of America)

The approximate annual base compensation range for this position is:

80,500 to 100,000 USD

“Los Angeles, California based candidates are not eligible for this role. New York area candidates are eligible for this role only.”

The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant’s experience, knowledge, skills, and abilities; geographic location; and internal equity.

Why join Genpact?
•    Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
•    Make an impact – Help global enterprises solve business challenges that matter 
•    Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
•    Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day 
•    Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress 
 
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.  
Let’s build tomorrow together. 
 
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.