Lead CMS Business Analyst (Contentstack)

Help Leading Brands Create Exceptional Digital Experiences

Do you enjoy solving complex business challenges and turning ideas into scalable digital solutions? Are you passionate about content platforms, customer experience, and collaborating with cross-functional teams to deliver impactful results?

We're looking for a Lead CMS Business Analyst to help drive enterprise-scale CMS implementations for global brands. In this role, you'll partner with clients, product teams, designers, architects, and developers to deliver innovative digital experiences that power modern content ecosystems.

This is an opportunity to influence strategy, shape solutions, and play a key role in delivering high-profile digital transformation initiatives.

What You'll Do

Partner with Clients and Stakeholders

• Lead discovery workshops and requirements-gathering sessions
• Facilitate product roadmap discussions and help define priorities
• Build strong relationships with client stakeholders and business teams
• Guide user acceptance testing and gather feedback throughout delivery
• Bring clarity and structure to complex business challenges

Drive CMS Strategy and Delivery

• Serve as a trusted CMS subject matter expert
• Define and document business, functional, and non-functional requirements
• Create content models, process flows, and supporting documentation
• Translate business needs into actionable user stories and technical requirements
• Support roadmap planning, backlog management, and sprint activities
• Facilitate Agile ceremonies and drive alignment across teams

Collaborate Across Disciplines

• Work closely with strategy, design, engineering, and product teams
• Partner with architects and developers on API-driven and headless CMS implementations
• Identify risks and recommend solutions proactively
• Create training materials and support adoption efforts
• Help ensure successful project outcomes from discovery through launch

What You'll Bring

Required Qualifications

• Experience supporting enterprise web, digital, or content platform initiatives
• Hands-on experience with Contentstack, Contentful, Sitecore, or similar headless CMS platforms
• Strong requirements gathering, analysis, and documentation skills
• Experience creating user stories, acceptance criteria, and process flows
• Experience working in Agile environments, including backlog management and sprint planning
• Strong communication skills and the ability to collaborate with business and technical stakeholders
• Ability to navigate ambiguity and create clarity for teams and clients

Preferred Qualifications

• Experience as a Business Analyst, Product Owner, or Product Manager supporting digital initiatives
• Agency or consulting experience
• Content modeling and information architecture expertise
• Experience with APIs, headless architecture, and platform integrations
• Experience working alongside developers and architects to deliver scalable CMS solutions
• Familiarity with multi-environment publishing workflows and enterprise content governance

Tools and Technologies

• Contentstack, Contentful, Sitecore, and other modern CMS platforms
• Jira and Confluence
• Figma and other design collaboration tools
• Miro, Lucid, or process-mapping solutions
• API-first and headless content architectures

Why Join Us?

• Work with recognized brands on large-scale digital initiatives
• Collaborate with talented teams across strategy, design, product, and engineering
• Influence how content experiences are designed and delivered
• Expand your expertise in modern CMS and composable architecture environments
• Make a visible impact on enterprise digital transformation programs

Ideal Candidate Profile

You may be a Business Analyst, Product Owner, or Product Manager who has delivered enterprise CMS implementations and understands how content, technology, and customer experience intersect. You have experience with content modeling, publishing workflows, and partnering with technical teams on API-driven solutions. If you've worked with platforms like Contentful, Contentstack, Sitecore, or similar headless CMS technologies and enjoy helping teams solve complex problems, we'd love to hear from you.

Ready to help shape the future of digital experiences? Apply today.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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