Lead Gen Representative (Entry-level/Early Career)
Location: Must be located in any of the following cities:
Grand Rapids or Kalamazoo, MI

Experience: Recent graduate or ≤2 years of experience

About Rep-Lite

Role Overview

Key Responsibilities

• Conduct high-volume outbound outreach (calls, emails, LinkedIn) to B2B and healthcare decision-makers.
• Research and identify prospects in target markets.
• Qualify leads based on client criteria and business needs.
• Schedule meetings for Senior Sales reps with qualified buyers.
• Maintain accurate records in CRM and track outreach activity.
• Collaborate with senior team members to refine messaging and improve conversion rates.

What You Bring

• Bachelor’s degree or up to 2 years of sales/prospecting experience.
• Strong communication skills—comfortable cold calling and emailing.
• Resilient, goal-driven, and thrives in a fast-paced environment.
• Coachable and eager to learn.
• Self-starter who is motivated to get results.
• Familiarity with CRM tools is a plus.

Why Join Us

• Impactful work: Your efforts fuel revenue growth for clients across multiple industries.
• Career growth: Clear path to senior sales or client-facing roles.
• Aligned incentives: Base salary + spiff per closed deal sourced from your appointments.
• Training & mentorship: Learn B2B and healthcare sales strategies from experienced professionals.

If you're eager to grow your career and want to be part of a team that's making a real impact, we’d love to hear from you.

Rep-Lite receives a large volume of resumes for each position and regretfully cannot respond to each application.

If we have an interest in speaking with you further, we will email a request for a video interview. Sometimes these emails end up in spam/junk so please make sure you are checking them periodically; the sending domain will be @applytojob.com.

Thank you for your interest in Rep-Lite and good luck in your search!

***“Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.