Lead Generation Specialist

At Lands’ End, we are on a mission to create a more comfortable world. We care about our employees, our community, and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe, and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds, and talents. It's what we do as people that makes Lands’ End a great place to work.

Lands' End Outfitters seeking a results-driven Lead Generation Specialist to identify, analyze, and optimize lead generation strategies that drive customer acquisition and support the company’s revenue growth goals. This role will work closely with Sales Leadership and Marketing to prioritize key industry categories, prospect high-value accounts, and ensure a seamless handoff to Business Development Executives (BDEs).

• Lead Source Analysis and Optimization: Analyze opportunities from the Contact Center, LEBO website, and tradeshows.


• Prospecting & Research: Utilize tools such as Salesforce, LinkedIn, and ZoomInfo to gain client insights and identify high-potential prospects. Conduct in-depth market and account research, with a focus on enterprise-size accounts, to support targeted outreach strategies.


• Lead Strategy Execution Develop and execute lead list strategies, including follow-up initiatives from tradeshows and curated boss lists. Collaborate with Sales and Marketing to align lead generation efforts with business development priorities.


• Performance Monitoring: rack and report on key performance indicators (KPIs) related to lead generation and pipeline growth. Monitor activity levels across LinkedIn and ZoomInfo to ensure consistent prospecting efforts.


• Sales Enablement: Make the initial connection with prospects and ensure a smooth handoff to BDEs for further engagement. Support the sales team with timely and accurate lead intelligence.

Skills

• Proficiency with Salesforce, LinkedIn, Sales Navigator and ZoomInfo


• Marketing Automation Tools


• Strategic Thinking and Collaboration


• Contribute to the development and implementation of department strategies.

Physical Requirements

• Ability to sit for long periods of time.


• Ability to lift up to 30 lbs.


• Ability to travel 5+ days per year.

Education & Experience Requirements

• Bachelor’s degree in Business or equivalent experience.


• 2+ years of experience in lead generation, sales development or related role.


• Demonstrated success in leading and developing high-performing teams.

Location Preference: While this role offers flexibility, preference will be given to candidates located within a commutable distance to our corporate office in Dodgeville, WI, or Chicago, IL showroom, with the ability to be on-site as needed.

This job description is intended to set forth the core functions required for this position and describe the general nature of the work performed by employees in this position.  It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.  Employees may be assigned additional responsibilities as necessary.  The Company reserves the right to revise this job description at any time and to require employees to perform other tasks as circumstances or conditions of the Company’s business, competitive considerations or the work environment changes.  This document describes the position currently available and is not an employment contract.

The position covered by this Job Description is expressly declared to be “at will,” meaning the Company has the right to terminate the incumbent’s employment at any time, with or without cause.  Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any employee. Any change to this “at will” employment status must be in writing and signed by the EVP, Chief Administrative Officer & General Counsel.