Lead Generator

Description

Lead Generator 

Summary 

The Lead Generator is responsible for identifying and engaging potential customers in-store, with the goal of scheduling in-home consultations for flooring or tile installation services. This role will be responsible for initiating conversations with customers already in the store, generating interest in our services, and setting appointments for the in-home sales team. In addition to in-person interactions, the Lead Generator will also conduct follow-up phone calls and is expected to meet daily and monthly lead generation targets. 

FLSA Status: Hourly, Non-Exempt

 Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Communication – Speaks clearly and confidently  in customer conversations; writes concise professional messages and      follows up as needed. 
• Written Communication – Writes clearly; Able  to read and interpret written information.
• Sales Orientation – Comfortable engaging  customers to generate interest and schedule appointments; motivated by  meeting and exceeding lead targets.
• Team Collaboration – Works well with store  associates and sales team; shares information and supports team goals. 
• Diversity – Promotes a harassment-free  environment.
• Ethical Behavior – Acts with honesty and   integrity; protects customer information and supports company policies. 
• Customer Focus – Demonstrates a genuine  interest in helping customers, listens to their needs, and connects them  with the right services. 
• Organizational Support – Supports the  organization’s goals, values, and code of ethics.
• Organization & Follow-up – Keeps track of  appointments and tasks; follows up with leads and sales reps reliably.
• Time Management – Ability to schedule and  complete tasks to support the business function; Ensures that deadlines  are met.
• Professionalism – Focuses on solving conflict, not blaming; Treats others with respect and consideration; Accepts      responsibility for own actions.
• Confidentiality and  Integrity – Ability to handle sensitive information with professionalism  and maintain a high level of integrity in managing confidential employee  data. 
• Quality – Demonstrates accuracy and  thoroughness; Monitors own work to ensure quality.
• Quantity – Meets productivity standards;  Completes work efficiently and on time.
• Safety and Security – Observes safety and  security procedures; Reports unsafe conditions; Uses equipment and  materials properly.
• Dependable – Is consistently at work and on  time, produces consistent work, and applies company policies and business      strategies equally to each task and assignment.

Requirements

Essential Duties and Responsibilities:

• Assist   customers in a retail setting with their flooring inquiries and schedule  in-home appointments.
• Identify   and qualify potential customers by understanding their needs and project  scope.
• Set   appointments for the sales team to conduct in-home estimates for  installation services. 
• Inform   customers about the company’s installation services, pricing, and options.
• Stay  informed about flooring and tile options, installation processes, and  promotions. 
• Build  a rapport with customers and create a positive experience.
• Maintain   accurate records of customer interactions and appointments within the  company’s CRM system. 
• Follow  up with sales representatives by providing a list of new contacts.
• Meet  or exceed monthly targets for lead volume and appointment-to-sale conversion rates. 
• Flexibility  to work weekends, evenings, and holidays as needed to meet customer and  business demands.
• Other  duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

• Education and/or Experience      – High school diploma or general education degree (GED) required. Two to  three years of related lead generation, retail floor sales, or customer   service preferred. A combination of education and experience will be      considered. 
• Language Skills – Ability to  read and comprehend simple instructions, correspondence, and memos.  Ability to write letters and prepare other documents as needed. Proofreads  work.
• Lead Engagement Skills –  Comfortable initiating conversations with both warm and cold leads,  maintaining professionalism and persistence in outreach.
• Mathematical Skills –      Ability to add, subtract, multiply, and divide in all units of measure for  basic algebraic and geometric calculations
• Excellent Communication  Skills - Ability to clearly explain product value in person and over the  phone, strong listening skills to understand customer needs, and clear and  persuasive written communication. Be able to effectively communicate  orally and in writing in English.
• Marketing Automation and CRM   Proficiency – Experience with marketing automation tools to manage and   analyze lead data. 
• Computer Skills – Knowledge of computer  workstations and peripheral equipment; knowledge of database, spreadsheet,      email, and word processing software. 
• Team Collaboration – Ability  to work effectively with cross-functional teams.
• Vision – Ability to view   documents, multiple screens, handwritten documents, and drive.

Employment At-Will

Employment is voluntarily entered, and employees are free to resign at will at any time - with or without cause. Similarly, the company may terminate the employment relationship at will at any time - with or without notice or cause, so long as there is no violation of applicable federal or state law.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

 While performing the duties of this job, the employee is regularly required to walk, sit; reach with hands and arms; and talk and hear. The employee must be able to lift and carry 15-20 lbs. (i.e. laptop, monitor) in order to move it as needed. 

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. This position is primarily based in a retail store environment, which may include interaction with customers on the sales floor, standing or waling for extended periods, and occasional movement throughout the store. The noise level is generally moderate, with background music, customer conversation, and store activity.