Lead Product Line Manager - UGG Footwear, Womens

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Lead Product Line Manager - UGG Footwear, Womens

Reports to: Director, Global Product Merchandising - UGG Women's Casuals

Location:  Goleta, CA (Hybrid)

The Role

The Lead Product Line Manager is a strategic, consumer-obsessed leader with strong product intuition and cross-functional influence. This role blends creativity and analytics to shape globally relevant, brand-right assortments that meet evolving consumer needs.

We’re seeking a forward-thinking creative leader with a diverse background who can bring fresh, out-of-the-box perspective to our Cold Weather Boot and Sneaker categories. This role requires a sharp eye for emerging trends and an instinct for what’s next — someone who can connect innovation, lifestyle, and performance into commercially compelling stories.

Build lifestyle franchises, and translate future-facing ideas into product strategies that resonate across categories. Success in this role means driving growth through close partnership with Merchandising, Marketing, and Distribution teams — shaping what’s next for UGG through both creative vision and strategic execution.

Your Impact

• Lead the product lifecycle from concept to launch for Women's Casuals Cold Weather Boot and Sneakers
• Collaborate with design, development, and marketing teams to create compelling product assortments
• Conduct market research to identify trends and consumer needs
• Develop and manage product line plans, including pricing, positioning, and profitability
• Monitor product performance and make data-driven decisions to optimize the product portfolio
• Ensure timely delivery of products by managing project timelines and resources

We celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are

• A self-starter who brings passion, enthusiasm, and focus to their work
• An open, curious, and adaptive problem-solver, comfortable exploring out-of-the-box solutions
• Able to establish trust from key stakeholders and drive understanding of region requests to proper channels
• Bachelor’s degree or equivalent combination of education and experience preferred
• 7-10 years of related footwear product creation experience (retail, product line management, merchandising, product development, and design)
• 3+ years management experience
• Senior-level experience analyzing and translating trends and market information to inform category and product positioning, distilling, and prioritizing business opportunities to make effective decisions
• Experience independently developing strategic plans, with ability to see the big-picture and communicate an impactful vision
• Experience leading, managing, and influencing in a matrixed environment, driving alignment between product, sales, and marketing
• Strong knowledge of merchandising and retail match, with ability to mentor junior team members
• Experience designing and delivering compelling presentations for small and large audiences
• Experience managing multiple deadlines in a fast-paced, changing environment
• Experience successfully managing others to deliver exceptional attention to detail

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success, and to show our employees just how much they’re valued.
• Financial Planning and Wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses, and invest in the future.
• Time Away from Work - Sometimes we need time away to be with family, focus on our health, or just simply recharge. Our plans support our employees’ needs to get out, get healthy, and come back stronger than ever.
• Extras, Discounts, and Perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$165,000-$170,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences, and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition, and all of the other beautiful parts of your identity.

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