Lead, Shopper Insights - Walmart, Sam's Club & Club Channel

Job Description

Make Your Mark at Kraft Heinz

At Kraft Heinz, we’re unlocking growth by putting the shopper at the center of everything we do. With a portfolio of iconic brands found in households across the country, we are uniquely positioned to shape the future of food. As a Shopper Insights Lead supporting Walmart, Sam’s Club, and Club channels, you will play a critical role in influencing strategy for some of our most important retail partners—bringing deep shopper understanding to fuel category leadership and win in-store and online.

Role Summary

The Shopper Insights Lead will serve as the strategic voice of the shopper for Walmart, Sam’s Club, and other Club retailers. This role partners closely with Sales, Category Leadership, Marketing, and eCommerce teams to translate shopper, and retail insights into actionable strategies that drive growth, strengthen customer relationships, and elevate Kraft Heinz’s presence across these high-impact channels.

Key Responsibilities

Shopper & Channel Expertise

• Act as the lead shopper insights partner for Walmart, Sam’s Club, and Club channel businesses

• Develop a deep understanding of omnichannel shopper behavior, including in-store, pickup, and eCommerce dynamics specific to mass and club retail

• Identify key growth drivers, barriers, and whitespace opportunities across priority categories

Strategic Business Partnership

• Partner with Customer Sales Leads and Category Advisors to shape joint business plans with Walmart and Sam’s Club

• Influence assortment, shelving, pricing, and promotional strategies using data-driven insights

• Support key customer meetings with compelling, insight-led storytelling

Insight Generation & Activation

• Design and lead custom research initiatives (quantitative and qualitative) to answer critical business questions

• Synthesize multiple data sources (e.g., panel data, loyalty, shopper card, digital shelf analytics) into clear, actionable insights

• Translate insights into recommendations that impact innovation, activation, and retail execution

Omnichannel & eCommerce Leadership

• Drive understanding of digital shelf, search, and online conversion dynamics for Walmart.com and SamsClub.com

• Partner with eCommerce teams to optimize content, media, and shopper journeys

• Identify opportunities to win across click-and-collect and delivery models

Thought Leadership

• Champion a shopper-first mindset across internal and external stakeholders

• Build compelling narratives that connect shopper behavior to business outcomes

• Stay ahead of industry trends in retail, shopper marketing, and omnichannel commerce

Qualifications

• Bachelor’s degree required; advanced degree a plus

• 10-12+ years of experience in shopper/consumer insights and primary market research

• Strong experience working with Walmart, Sam’s Club, or Club channel retailers preferred

• Expertise in syndicated data (e.g., Nielsen, Circana/IRI), shopper data, and digital analytics

• Proven ability to translate data into clear, persuasive business recommendations

• Strong storytelling and presentation skills with experience influencing senior stakeholders

• Ability to thrive in a fast-paced, cross-functional environment

Key Competencies

• Strategic thinking with a shopper-first mindset

• Strong business acumen and customer orientation

• Curiosity and problem-solving agility

• Influence without authority

• Collaboration and cross-functional leadership

Why Kraft Heinz?

• Work on beloved, category-leading brands

• Shape strategy with top-tier retail partners like Walmart and Sam’s Club

• Be part of a high-impact insights organization driving real business growth

• Thrive in a culture that values ownership, agility, and bold thinking

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.