Lifecycle & CRM Manager

We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring!

We are a tech-first staffing platform that gives workers the freedom to choose their own shifts and businesses the power to hire with a click. We are removing the friction from the traditional agency model and replacing it with speed, transparency, and choice.

We operate with the agility and energy of a high-growth scale-up, but we are backed by the stability and resources of Indeed - the world’s #1 job site. This gives us a unique advantage: the freedom to innovate at speed, with the muscle to dominate the market.

  This is an in-office role, five days per week with the option to work from home on Thursdays. We are based out of Indeed's Domain Tower office in Austin. 

The Role

Indeed Flex is transforming how people find and access flexible work. The Worker Growth team uses consumer insight, creativity and lifecycle communications to help workers overcome barriers, find opportunities and stay engaged with the platform.

The B2C Lifecycle Communications Manager owns lifecycle communications for US workers. Based in Austin, the role pairs with the UK Lifecycle Communications Manager and provides coverage across time zones when the UK manager is out.

This is not a campaign-setup or stakeholder-request fulfillment role. The manager stays close to worker behavior, pain points, and city-level marketplace demand, and uses those insights to shape the lifecycle communications strategy across US markets.

The role combines data, creativity, and consumer judgment to develop compelling content, test new approaches, and identify where communications can remove friction, improve conversion, and strengthen the worker experience. US work is local: geo-targeted journeys, deep links, post-event conversion, and Spanish-language variants where the market needs them.

What you’ll be doing

• Own and continuously evolve the end-to-end worker lifecycle communications strategy for the US, covering onboarding, activation, education, retention, and re-engagement, and provide the same coverage for the UK when the UK manager is out.


• Stay close to worker behavior, pain points, and city-level marketplace demand, including local hiring events and in-market activations, to identify where communications can remove friction, influence behavior, and improve the worker experience.


• Map and optimize lifecycle journeys by city and audience to improve funnel conversion, worker enablement, and long-term engagement, including geo-targeted journeys, deep links, and post-event conversion.


• Develop compelling, audience-relevant content across email, SMS, push notifications, and in-app communications, including the US worker newsletter and Spanish-language variants where the market needs them.


• Build and manage automated lifecycle journeys in Braze so communications are timely, coordinated, and relevant to each stage of the worker experience and to the city the worker is in.


• Use data and performance insights, including city, venue, and post-event results, to prioritize opportunities, measure impact, and inform decisions.


• Design and run experiments across messaging, creative, audience, channel, timing, frequency, geography, and language, and apply what you learn.


• Own the US worker communications calendar and set clear principles for targeting, frequency, channel selection, quality, and prioritization, including US consent rules for SMS, email, and promotions.