Lifecycle Marketing Lead

CRM Lifecycle Lead

$140k – $180k • meaningful equity

About Novig

Novig is building America's #1 Sports Trading App. Founded by Jacob Fortinsky and Kelechi Ukah, we are the only platform to offer commission-free exchange on sports. We deliver better pricing, full transparency and a more efficient market structure for users by eliminating the traditional sportsbook model.

Backed by the best - Novig has raised tens of millions of dollars from some of Silicon Valley’s top investors including Forerunner, YC, NFX, Paul Graham, and Joe Montana.

Who we are

We’re here to fix a rigged system where the house sets the rules and always wins. Novig is the future of sports markets. It’s a sports trading app built to be a fair and transparent alternative to traditional sportsbooks. We put users first.

Who you are and why this role will excite you

• Excited to own the entire CRM lifecycle, from onboarding and activation to retention and re-engagement

• Design and run multi-channel campaigns across email, push, SMS, and in-app messaging

• Leverage behavioral and transactional data to build smart segmentation, triggers, and automation

• Run experiments and A/B tests that directly impact retention, LTV, and engagement

• Shape newsletters and in-app editorial surfaces that highlight markets, education, and platform updates

• Collaborate closely with Product, Engineering, Trading, Design, and Brand to create a seamless user journey

• Help build and scale the lifecycle infrastructure as Novig grows

• Bring 3-6 years of experience in CRM, lifecycle, or retention marketing at a consumer tech, fintech, gaming, or marketplace company

• Demonstrated ownership of programs, not just execution, with clear retention or engagement wins

• Comfortable working with data and using it to inform strategy (SQL or BI tools are a plus)

• Hands-on experience with tools like Braze, Iterable, Customer.io, HubSpot, or similar

• Communicate clearly and collaborate effectively across Product, Engineering, and Creative teams

• Curious about sports, trading, or prediction markets and excited to build something new

Why work here, in the words of the people who do

“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”

“The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”

“I'm having the most fun I've had in my entire career.”

If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.

Not for Everyone

• Our work is tied to live sports - that means potential nights, weekends, and pressure included.

• If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

Compensation & Benefits

• $140k – $180k base, benchmarked at top-tier tech companies

• Meaningful equity for every employee, regardless of role

• 100% health premiums covered

• 99% dental & vision covered

• 401(k) with 4% company match

• HSA + $1,080 annual company contribution

• $27/day lunch stipend when working from our NYC office

• $35/day dinner stipend when working from the NYC office after 6:30pm

Homebase

Union Square, NYC
In-person 4 days a week - we like being around each other (don’t worry there are snacks).