Lifecycle Marketing Operations Analyst

The Role

We're hiring a Lifecycle Marketing Operations Analyst to own the technical execution and optimization of our lead lifecycle, campaign operations, and conversion funnel. This is a mid-level IC role where you'll be the engine behind how leads move through our systems, how campaigns are built and measured, and how we continuously improve conversion at every stage.

You'll sit at the intersection of marketing automation, data, and revenue operations—building the systems, processes, and reports that turn marketing activity into pipeline. You'll work closely with demand generation, sales operations, and revenue teams to ensure clean data, efficient routing, accurate attribution, and actionable insights that drive better outcomes.

If you're a systems thinker who loves building repeatable processes, optimizing for efficiency, and connecting marketing activity to revenue impact—this role is for you.

What You'll Do

Lead Lifecycle Management

• Own enrichment and scoring model maintenance and optimization across the full funnel


• Build and refine lifecycle stage progression rules and automation workflows


• Create lifecycle reporting dashboards and funnel analytics that surface bottlenecks and conversion opportunities


• Monitor lifecycle health metrics and proactively identify issues before they impact pipeline

Campaign Operations & Channel Optimization

• Execute always-on program technical builds including in-product nurtures, email campaigns, retargeting flows, and outbound sequences


• Manage campaign taxonomy, naming conventions, and data dictionary to ensure consistency and reporting accuracy


• Optimize channel performance through A/B testing strategy, execution, and analysis


• Maintain data hygiene strategy and processes to keep CRM and MAP clean and reliable

Conversion Rate Optimization

• Support lead lifecycle SLAs between marketing and sales


• Support and track sales follow-up compliance and create accountability mechanisms (notifications, reports, dashboards)


• Analyze conversion rates by stage, channel, and segment to identify drop-off points


• Drive initiatives to improve lead-to-MQL conversion rates


• Partner with Revenue Operations on MQL-to-SQL conversion optimization


• Build feedback loops from marketing to sales based on conversion data and insights

Reporting & Attribution

• Refine and validate attribution models to ensure accurate pipeline source tracking


• Build and maintain channel-specific ROI analysis and pipeline influence reporting


• Create dashboards that connect marketing activity to revenue outcomes


• Translate complex data into clear narratives for marketing, sales, and leadership

Process & Routing Optimization

• Ensure lead routing consistency using DACI model implementation


• Optimize Chili Piper configuration for meeting routing and conversion


• Document processes and train cross-functional teams on workflows


• Design and refine cross-functional workflows between marketing and sales


• Establish SLA governance and escalation procedures

We're Looking For

Required:

• 3-5 years in marketing operations, campaign operations, or lifecycle marketing at a B2B SaaS company


• Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot, or similar) and CRM systems (Hubspot strongly preferred)


• Strong technical execution skills—you can build complex workflows, segmentation logic, and automation rules without hand-holding


• Data fluency—you're comfortable working in spreadsheets, building reports, analyzing conversion funnels, and deriving insights from data


• Process-oriented mindset—you naturally think in systems, workflows, and repeatable frameworks


• Cross-functional collaboration—you can partner effectively with demand gen, sales ops, RevOps, and sales teams


• Analytical problem-solver—you identify bottlenecks, diagnose root causes, and propose data-backed solutions


• Detail-oriented with quality focus—you catch errors, maintain clean data, and take pride in operational excellence

Bonus Points:

• Experience with lead routing tools (Chili Piper, LeanData, or similar)


• Familiarity with enrichment and intent data platforms (6sense, ZoomInfo, Clearbit)


• Background in demand generation or growth marketing


• Experience building attribution models or multi-touch reporting


• Exposure to revenue operations or sales operations teams