Lifecycle Marketing Specialist

We are seeking a Lifecycle Marketing Specialist to develop and execute data-driven marketing campaigns that engage, retain, and grow our customer base in our 18+ Zerorez Corporate locations. This role will focus on optimizing the customer journey through targeted email, SMS, and other retention marketing strategies. The ideal candidate is analytical, creative, and passionate about delivering personalized experiences that drive customer loyalty and revenue. If you’re a problem-solver with excellent time management and a knack for creating impactful campaigns, we want to hear from you!

Key Responsibilities:

• Execute and optimize email and SMS campaigns, automated journeys, and transactional to drive engagement, retention, and revenue across multiple locations.
• Implement and analyze A/B tests to improve campaign performance.
• Partner with internal teams to tailor strategies for local markets, ensuring alignment with brand guidelines and initiatives.
• Monitor and analyze key metrics (e.g., open rates, click-through rates, conversions, ROI) to identify areas for improvement or testing.
• Share performance insights with Regional Marketing Managers and Marketing leadership. 
• Manage compliance with CAN-SPAM, GDPR, and TCPA
• Stay current with lifecycle marketing trends, tools, and best practices to implement innovative strategies.

• 1-3 years of lifecycle and email marketing experience preferred, preferably with experience in B2C
• Proficiency in marketing automation tools as well as CRMs
• Knowledge of segmentation strategies, A/B testing, and email deliverability best practices
• Demonstrated experience in both copywriting and design, with the ability to independently create and optimize marketing assets, proficiency in Canva is a plus
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Ability to manage multiple projects, meet deadlines, and adjust to last-minute needs in a results-driven environment
• Knowledge of CAN-SPAM compliance requirements
• Basic HTML knowledge (preferred)