Lifecycle Operations Manager

The Role

The Lifecycle Marketing Operations Manager is an experienced Braze campaign architect responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, push, and in-app messaging. With a strong focus on both campaign execution and stakeholder collaboration, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. The LCM Ops manager will work closely with LCM strategists to recommend features, design tests, and review strategy to achieve shared OKRs. 

What you’ll do:

• In collaboration with a Lifecycle Marketing Strategist, execute large and/or complex data-driven marketing initiatives utilizing a campaign management tool; perform activities such as campaign architecture, audience selection, trigger qualification, suppressions, segmentation and arbitration


• Develop canvas/asset templates, segments, and playbooks for repetitive or turnkey projects. Train others and own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies


• Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, SMS, etc.)


• Document and enhance processes, best practices, and FAQs. Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete


• Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies


• Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation; this includes collaborating with LCM Technical Project Managers and/or cross-functional data partners


• Develop a strong relationship with strategic partners; you will act as a technical advisor to LCM strategists from planning all the way through reporting 


• Work with others on the Lifecycle Marketing team to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc

What you’ll need: 

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience) 


• 5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.


• Experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)


• Experience proactively managing own workload and output 


• Strong interest to learn new tools with a natural curiosity 


• Diligent adherence to best practices and QA procedures, with very strong attention to detail 


• Ability to communicate strategies, results, and insights effectively 


• Comfortable working independently, with little or no supervision 


• Strong project management skills 

Nice to have: 

• Experience working directly with Data Analysts, Software Engineers, and Project Managers 


• Previous experience with Braze and Pardot is a strong plus 


• Understanding of A/B and multivariate testing standards 


• Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc) 


• Experience writing SQL statements for data extraction 


• Experience working with real-time web and app event data