Local Activations & Partnerships Manager

About Us

Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us. Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.

The Flavor Profile

The Local Activations & Partnerships Manager (LAP) is responsible for driving community engagement, developing high-impact partnerships, and executing local activations that increase attendance, brand visibility, and earned revenue for the Museum of Ice Cream. This role blends relationship-building, event execution, local marketing, and operational coordination with GMs, HQ Marketing, and HQ Ops.

You’ll be the local face of MOIC—building relationships with schools, community organizations, small businesses, influencers, and neighborhood partners to bring MOIC into the community and bring the community into MOIC.

Your Day-to-Day:

Partnership Development & Community Engagement

• Build and manage a pipeline of high-quality local partners across schools, family-focused orgs, cultural institutions, local businesses, influencers, and community groups.
• Identify, negotiate, and secure cross-promotional and community partnerships that drive attendance, awareness, and revenue.
• Maintain a thorough partnership tracker including deliverables, activation dates, goals, and performance.
  

Local Activations & Events

• Plan and execute high-quality onsite and offsite activations that drive attendance, visibility, and local buzz.
• Work cross-functionally with GMs, site teams, HQ Marketing, and HQ Ops to ensure activations meet brand, safety, and operational standards.
• Own setup, staffing coordination, signage, costumes, scripts, QR codes, sampling, and post-event recaps.
  

Performance Tracking & Reporting

• Track partnership revenue attribution through discount codes, UTM links, and Tripleseat lead sources.
• Measure reach, attendance, and visibility for all activations, including local OOH metrics and partner social media performance.
• Deliver weekly dashboards and post-activation reports to the GM, Regional Ops Lead, and HQ partners.
  

Local Marketing Execution

• Deploy a $5K monthly local budget to promote MOIC across high-impact touchpoints (sampling, tactical OOH, community events).
• Collaborate with HQ Marketing on approval of local signage, collateral, and co-branded partner materials.
• Ensure local OOH placements are aligned with brand, reach expectations, and campaign needs.
  

Cross-Functional Collaboration

• Work daily with the GM and site team to integrate activations into the operational rhythm.
• Partner with HQ Marketing for social integration, partner deliverables, and content sharing.
• Coordinate with HQ Ops to align local partnerships with broader strategic initiatives.
  

The salary range for this role is $100,000 - $125,000 USD dependent on location and experience, plus bonus, as well as options.

Must Haves

• 2–4 years in partnerships, community engagement, field marketing, or sales.
• Strong relationship-building and communication skills.
• Experience in event coordination or experiential marketing preferred.
• Comfortable with KPI tracking, light data analysis, and reporting.
• Highly organized, proactive, and able to thrive in fast-paced, playful environments.

Nice-to-Haves

• Existing relationships with New York hotels, DMCs, or tourism boards.
• Previous experience building an ambassador/influencer program or grassroots campaign from scratch.
• Background in selling birthday party packages, venue rentals, or team-building events.
• Spanish fluency or multilingual skills.
• Experience with opening a new venue or launching a market.
• A passion for playful, immersive experiences and the joy of ice cream.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Ability to advance within the organization

Museum of Ice Cream is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.