Loyalty and Onboard Marketing Lead

Description

We are seeking a Loyalty Marketing Program Lead to take ownership of loyalty engagement, pre-cruise communications, and loyalty guest acquisition for Azamara. This role will lead strategic initiatives, drive program enhancements, and collaborate cross-functionally to strengthen guest acquisition, engagement, retention, and repeat bookings. The ideal candidate will be a proactive leader with a strong background in guest acquisition and program management while also having a passion for creating exceptional guest experiences.

Requirements

• Loyalty Program Leadership: Lead the strategic development and execution of loyalty marketing campaigns that drive member engagement, retention, and program growth. Own the implementation of member benefits, special events, and loyalty-driven initiatives.
• Pre-Cruise Marketing Strategy: Develop and oversee pre-cruise communication strategies that educate, excite, and inspire guests before their voyage. Ensure messaging is aligned with guest expectations and business objectives.
• Campaign Ownership & Execution: Manage the end-to-end development and deployment of marketing campaigns across multiple channels, ensuring alignment with brand positioning, business goals, and performance KPIs.
• Cross-Functional Leadership: Act as the marketing liaison between internal teams, including Revenue, Sales, Onboard Operations, Contact Center, and Guest Relations, to develop and execute high-impact marketing efforts for high-value specialty voyages, such as the CEO Loyalty Cruise, World Cruise, and Grand Voyages.
• Data-Driven Performance Optimization: Oversee reporting and analytics for loyalty and onboard marketing initiatives, analyzing key performance indicators and making data-driven recommendations to enhance campaign effectiveness.
• Continuous Improvement & Innovation: Identify opportunities to enhance marketing touchpoints and loyalty program offerings through guest feedback, competitive insights, and emerging industry trends.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, loyalty programs, or customer engagement, customer acquisition, preferably within the travel or hospitality industry.
• Proven ability to lead marketing initiatives, manage cross-functional projects, establish processes independently and drive measurable business results.
• Strong project management skills with the ability to prioritize and execute multiple initiatives in a fast-paced environment.
• Excellent written and verbal communication skills, with experience developing high-impact marketing materials.
• Familiarity with CRM platforms and marketing automation tools is a plus.

Why Azamara?

• Leadership Opportunity: Play a pivotal role in shaping the loyalty and marketing strategy for a boutique cruise line.
• Impactful Work: Directly contribute to guest engagement, retention, and future bookings.
• Creative & Dynamic Environment: Work in an innovative setting where your ideas drive real results.
• Competitive Compensation & Perks: Enjoy a strong benefits package, including travel perks.
• Hybrid Work Model: Enjoy the flexibility of a hybrid work environment.

If you’re passionate about travel, loyalty marketing, and leading strategic marketing initiatives that create unforgettable guest experiences, we’d love to hear from you. Apply now to become a key player in the Azamara team.