Lycored - VP Global Food Sales

VP, Global Food Sales - Lycored (Natural Color & Nutrition Ingredients)

Location: Remote in USA / Remote in Europe / Hybrid in Israel

Reports to: Lycored General Manager

About Lycored

At Lycored, we are driven by a simple belief: nature gives us extraordinary tools to nourish, delight, and protect. For more than three decades, we’ve pioneered natural carotenoid‑based colors, taste, and wellness ingredients that support stability, clean label formulation, and vibrant consumer experiences.

We work at the intersection of science, sustainability, and sensory performance, partnering with leading food, beverage, and nutrition brands who rely on our natural color and wellness solutions for consistency, purity, and purpose.

About the Role

The VP Global Food Sales leads the global Natural Color & Nutrition Ingredients sales strategy and execution, new business development, and overall commercial performance across Lycored’s Food business.

Reporting to Lycored General Manager and serving on the executive leadership team, this role leads a globally distributed Food sales organization and is accountable for driving growth across key markets such as the U.S., Europe, Japan and other strategic regions.

This leader will also help drive the continued evolution of Lycored's global Food commercial organization by supporting commercial innovation and identifying new opportunities for profitable growth.

The VP owns KPIs and forecasting, ensures profitable performance, and strengthens strategic customer relationships to expand market opportunities. In addition to overseeing existing accounts, the VP Global Food Sales will directly manage a few high-value strategic key accounts.

Location: Remote in USA / Remote in Europe / Hybrid in Israel.  Approximately 20% travel.

What You’ll Own

• Ensure profitable global growth of the Natural Color & Nutrition Ingredients portfolio by defining and executing a clear sales strategy aligned to annual targets and KPIs


• Maintain forecasting accuracy and commercial discipline through pipeline oversight, CRM utilization, and data-driven performance tracking


• Drive expansion of existing accounts and develop new B2B business opportunities to strengthen market position and achieve revenue targets


• Partner cross-functionally with Marketing, Product, Applications, R&D, and Supply Chain to align pricing strategy, value proposition, and commercial execution


• Lead and develop a high-performing, globally distributed sales organization through accountability, coaching, talent development, succession planning, and performance management


• Strengthen strategic customer relationships and serve as a player-coach on select key accounts

What You’ll Bring

• 8+ years of progressive sales experience within the Food B2B industry, preferably in the natural food coloring and/or taste solutions segments (or adjacent segments)


• Proven success growing Food & Beverage solution-based sales


• Experience leading sales teams in multinational or globally distributed environments


• Demonstrated ownership of revenue targets, KPIs, and forecasting accuracy


• Strong commercial acumen with experience structuring sales quotas and driving profitable growth


• Experience analyzing sales data, market trends, and competitive landscapes to inform strategy


• Experience working with CRM systems such as Microsoft Dynamics and analytics tools


• Executive-level strategic thinking with clear, influential communication and strong presentation skills


• Consultative selling experience with the ability to communicate value in a highly competitive, innovation-driven market


• Strong collaborator with a "can-do" attitude and the ability to effectively influence and work across functions, cultures, and globally distributed teams in a virtual work environment.


• Bachelor's degree required; science or related discipline preferred

Preferred Qualifications

• B2B natural food color and/or taste solutions sales experience, preferably selling to food, beverage, or related CPG manufacturing customers and distributors


• Technical knowledge and understanding of clean label formulation challenges, natural pigment stability, and regulatory nuances of natural food colors and ingredients


• Existing strong network within Food & Beverage brands, manufacturers or flavor/ingredient distributors


• Graduate degree or MBA

What Sets You Apart

• Comfortable operating in a direct, fast-paced, multinational environment


• Strategic thinker who translates vision into disciplined execution


• Independent and proactive, with strong ownership and initiative


• Data-driven in decision-making and performance management


• Confident influencing executive stakeholders and global customers


• Builds strong cross-functional alignment to drive commercial outcomes


• Passionate about developing high-performing teams and driving long-term business growth


• Hands-on, player-coach leadership style with strategic thinking and executive ownership