Manager, Audience Development & Media Buying - Columbia Records

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

This role is fundamental to the core of the Audience Development and Media Buying team within the Digital Marketing department of Columbia Records. The manager will own the planning and execution of paid digital ad campaigns in collaboration with the project manager and artist teams, with a concentration on D2C growth and efficiency. Just as crucial, the manager will immerse themselves in the fanbase of their roster of artists, helping to ideate and execute campaigns to build fan communities, including a focus on qualitative audience knowledge, first party data capture, and subsequent usage of that data in marketing. Creativity, attention to detail, and data acumen are essential to this role. The ideal candidate will have a passion for music, fan culture, and analytics.

What you'll do:

• Paid Digital Advertising. Lead the paid digital media strategy, including planning, execution, and reporting, for your designated roster of Columbia frontline artists. Hyper focus on D2C tactics including conversion tracking across all digital platforms.


• Out of Home Planning. Weave out of home placements into the marketing mix, complimenting IRL and digital activations through a creative and geo-targeted lens.


• Fan Building Data Initiatives. Ideate and integrate fan data acquisition initiatives into digital marketing plans with an eye towards long term fan journeys.


• Content Ideation. Help brainstorm content ideas for bespoke advertising objectives, incorporating real-time trends into campaign creative.


• Reporting and Storytelling. Synthesize campaign insights to provide to senior management and artist teams; derive narrative from numbers; own reporting templates and innovate tracking documentation.


• Resource Building. Learn existing tools to streamline digital media processes and explore new platforms to further innovate workflow.


• Billing Reconciliation. Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.

Who you are:

• At least 3-4 years of relevant Paid Media experience required.


• Hands on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager) 


• Experience with research tools, emerging and left of center social platforms (is a plus).


• Proficient in excel; extremely detail-oriented and organized.


• Excellent written and verbal communication skills.


• Creative and collaborative mindset.


• Desire to work in a fast-paced environment.


• Adaptive to change and ability to prioritize deadlines.


• Social media & internet culture obsessed.


• This position is based in our NY office.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  


• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 


• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 


• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 


• Investment in your professional growth and development enabling you to thrive in our vibrant community.  


• The space to accelerate progress, positively disrupt, and create what happens next  


• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.