Manager, Brand Building Insights

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Manager, Brand Building Insights

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locations

Business Unit Head Office - East Hanover, USA

time type

Full time

posted on

Posted Yesterday

job requisition id

R-109749

Job Description

Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support growth by partnering with the assigned brand/ category/ area of business and turning consumer and shopper insights into strategies and actions.
How you will contribute
You will:

Proactively provide thought leadership to influence business stakeholders in order to make the appropriate business decision through the lenses of consumer and business goals/priorities.

Integrate insights collaboratively with business team throughout the complete product life cycle including: brand strategy, communication strategy, creative development, innovation, product and packaging, in market execution and assessment.
Understand marketing fundamentals and provide analysis and recommendations to support IMC/Connections Planning.
Conduct situation analysis and provide input to annual planning
Conduct creative idea testing to generate insights
Review creative idea and provide input/feedback based on consumer views
Review connections map and assess tactics
Provide insights to shape activation plans and measures effectiveness of creatives
Provide analysis and recommendations to support Innovation
Lead consumer driven new product/packaging ideation
Review new product concepts and assess consumer fit
Conduct concept testing to validate ideas and evaluate size of opportunity
Conduct product and package testing to generate insights
Provide insights to shape commercialization plans and measures effectiveness of product / package
Generate insights and recommendations based on inputs from BBO (Base Business Optimization), Strategic Pricing, and Marketing Analytics

Provide insights from Product Quality Benchmarking
What extra ingredients you will bring:
Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred).
Post graduate studies in Business Administration or Social Sciences (preferred) with a concentration in research, marketing, or quantitative
Minimum of 5 years of relevant experience in Consumer/Category Insights, preferably within consumer package goods organizations.
Client-side work in CPG preferred; supplier-side research experience a plus
Experience across a broad range of market research techniques and analytical techniques such as: consumer based market structures (consumer need state landscape), consumer segmentations, copy testing, brand health, product and concept testing, packaging evaluation, volumetric forecasting, pricing architectures, market mix modeling, data mining with Nielsen syndicated tools
Strong strategic thinking capabilities
Ability to thrive in and handle ambiguity
Analytic and creative thinking skills
Strong business acumen and marketing capabilities
Strong cross functional partnership skills
Strong communication skills
Solid understanding of Sales and Customer issues.
No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including

Oreo

and

Chips Ahoy!

cookies,

Ritz ,

Wheat Thins

and

Triscuit

crackers, and

Swedish Fish

and

Sour Patch

Kids

confectionery products —are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal

Opportunity/Affirmative

Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type

RegularBrand Building insightsInsights
About Us

At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more

than 80 countries

and are working to sell our products in

over 150 countries

around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.

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