Manager, Content Marketing

Summary:

The Manager, Content Marketing combines creative writing and content strategy to communicate the value of U.S. Travel membership and inspire engagement. This role develops targeted marketing content that supports the member journey. Reporting to the Senior Director, Member Marketing, the Manager creates content for email, web, newsletters, social media and other channels, tailoring messages and calls to action to audience interests, membership levels and engagement history. A strong writer and creative thinker, this person turns U.S. Travel advocacy, research, benefits and opportunities into compelling content that helps members see the value of their membership and make the most of it.

Responsibilities:

• Write and edit emails, newsletters, website and social media content and other marketing communications that clearly convey the value of U.S. Travel membership.


• Segment audiences and tailor content to member interests, membership levels, engagement history and stages of the member journey.


• Bring fresh ideas to member communications, including new story angles, formats and ways to present information that capture attention and encourage action.


• Develop and maintain a marketing content calendar focused on member outreach and engagement, coordinating topics, timing and channels with the association-wide editorial calendar.


• Partner with Membership and other teams to identify audience needs, gather input and connect content to relevant member benefits and opportunities.


• Adapt research, advocacy updates, event content and member stories into targeted marketing content for different audiences and channels.


• Use audience data and performance results, including clicks, registrations, inquiries and conversions, to refine content, targeting and calls to action.


• Manage assigned content from initial idea through review, approval and delivery, ensuring accuracy and alignment with brand and editorial standards.

Key Attributes:

• Excellent marketing writing and storytelling skills, with the ability to tailor messages to specific audiences and motivate action.


• Creative thinker who brings fresh ideas to content, formats and the member communications experience.


• Proven success in content marketing, including targeted email and social media communications that drive engagement and conversion.


• Strong project management skills, with the ability to manage competing priorities and meet deadlines.


• Comfortable using audience data and performance results to improve segmentation, content and outcomes.


• Collaborative problem solver who thrives in a fast-paced, mission-driven environment.

Education, Experience and Skills:

• Bachelor’s degree in marketing, communications, journalism or related field.


• Minimum 3–5 years of experience in content or digital marketing, with emphasis on creative marketing writing and content strategy across channels.


• Experience creating content for advocacy, membership or B2B organizations is a plus.


• Familiarity with CMS, social scheduling and monitoring tools.


• Experience managing content and distribution across multiple owned, shared and paid channels.


• This role is ideal for a collaborative, action-oriented marketer who excels at maximizing brand growth through integrated content and email strategies.

Other:

• Position based in Washington, DC. U.S. Travel staff work in the office Tuesdays, Wednesdays and Thursdays with the option to work remotely on Mondays and Fridays.


• Moderate travel (up to 2-3 times per month) is required.


• Salary: 85-95K with bonus potential.


• Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits:

• Comprehensive healthcare package with fertility coverage.


• Generous paid leave including family leave.


• Routine staff functions and opportunities for social connection.


• Transportation and cell phone benefits.


• Robust wellness initiatives and Employee Assistance Plan (EAP).


• Education and professional development assistance