Manager Customer & Marketing Data Management

The Manager, Customer & Marketing Data Management is a hands-on leader responsible for defining, governing, and enabling reliable customer and lead data across marketing platforms. This role partners cross-functionally to translate marketing needs into data requirements, ensuring data is structured, trusted, and ready for activation, personalization, and performance measurement. Focused on business outcomes, the role drives data consistency, identity resolution, and modernization to support scalable marketing growth. 

Here’s why you will love it here:

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
• Perks at work: Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being.
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities
• And more!

• Define, manage, and govern customer and marketing data to ensure consistency, accuracy, and usability across all marketing platforms 
• Establish and maintain data requirements to support lead acquisition, qualification, lifecycle management, and performance measurement 
• Own and drive customer and lead identity resolution standards, ensuring accurate identification, deduplication, and cross-channel activation 
• Serve as the business owner for customer and marketing data within Martech and CDP ecosystems, enabling segmentation, personalization, and campaign execution 
• Translate marketing strategies and use cases into clear, actionable data definitions and requirements 
• Develop and enforce data governance frameworks, standards, and usage guidelines to balance quality, consistency, and speed to market 
• Partner with technology and data teams to support modernization of customer databases, ensuring alignment with evolving marketing needs 
• Collaborate cross-functionally to align priorities, define requirements, and guide execution across Marketing, IT, Data Engineering, and Architecture 
• Communicate data concepts, standards, and progress in a clear, business-focused manner to both technical and non-technical stakeholders 
• Ensure customer and marketing data is structured, accessible, and activation-ready to drive measurable marketing performance and growth
• Embody the Hilton Grand Vacations Values of Hospitality, Integrity, Leadership, Teamwork, Ownership, Now,
• Adheres to Company standards and maintains compliance with all policies and procedures

To fulfill this role successfully, you must possess the following minimum qualifications and experience: