Manager, Digital Category Management & Activations

Purpose & Overall Relevance for the Organization: 

Category Management and activations Manager is a steward of the business and is tasked with accelerating growth through full price activations. Responsible for managing the US Ecommerce category and activation calendar for icon launches and for executing against each activation (inclusive of any partnerships, assets, and campaigns). Cross-functionally partner with all relevant marketing functions while developing the activation strategy. Will also drive the digital content creation and digital marketing efforts via briefing in the campaign. Additionally, will execute the online merchandising strategy (i.e. category placements, filters, search terms, etc.), to hit KPIs and ultimatelyrevenue growth. 

Key Responsibilities:  

• Implement holistic full price activation strategy for Reebok icons and or product category to meet sales objectives and manage inventory appropriately

• Manage implementation and execution of digital content in alignment to the business strategy

• Partner with channel owners to create and drive campaign content and copy briefs for Creative team

• Drive US eCommerce merchandising strategy and ensure execution for icon’s/ product category

• Identify opportunities within categories to optimize and maximize product performance

• Ensure product readiness (PDP’s, inventory, copy and image, metadata) for product launches

• Manage implementation and execution of onsite digital content in alignment to the US full price business strategy, partnering with the Operations Team to apply the content changes to the site

• Serve as a liaison between Digital and the larger Reebok organization by sharing information, facilitating cross-functional conversations, and driving toward key business objectives

• Analyze and share activation performance, digital-first insights, and best practices applying key learnings to future activations

Key Relationships:  

Works cross functionally with Creative, Finance, Digital Operations, Global and Integrated Marketing, and SPARC to drive category and business growth through full price initiatives to deliver margin and net sales targets. Drive best-in-class digital practices and commercial results

Knowledge Skills and Abilities:  

• Solid knowledge of running an e-commerce business

• Solid knowledge of eCommerce category management and other areas of expertise within digital brand commerce (marketing, merchandising, UX, operations)

• Strong collaborator with the ability to take a project from concept through to execution

• Strong management and organizational skills; the ability to prioritize and multi-task

• Clear communications skills, both verbal and written

• Proficient skills in Excel and PowerPoint

Requisite Education and Experience / Minimum Qualifications:   

• Bachelor’s degree with deep understanding of eCommerce

• 3-5 years of digital ecommerce experience: category management, activations, merchandising or marketing fields

• Must be skilled at using analytics to drive decision-making

• Strong technical skills and prior experience managing digital

• Stakeholder management and excellent communication skills – verbal and written