Manager, Digital Marketing (Email/Website)

Job Title

Manager, Digital Marketing (Email/Website)

Reports to

Director, Marketing & Advertising

JOB DESCRIPTION

Summary/Objective

The Manager, Email & Website Marketing serves the Marketing department. Their focus is the execution of email, messaging, and website marketing assets for USA Football's products and programs. This is inclusive of, but not limited to, email production, list management, website structure (SEO, sitemap, etc.), website analytics, team collaboration, and potentially SMS Marketing.

They should be comfortable with common email and website marketing tools and service providers. They should have an intermediate knowledge of HTML, CSS and other email best practices. They need strong quantitative skills and experience with list logic, data management, and Excel. They need to stay up to date on the latest laws and regulations regarding messaging rules, including email (CAN-SPAM), SMS, and additional related areas. They should have a strong grasp of retargeting through customer journeys and other marketing platforms.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Heavy focus is on email marketing, including list management, email layout/development, CAN-SPAM (or similar) compliance and deliverability best practices and requirements
Owns the email process from inception to send to data analysis
Provides technical digital marketing support to the Marketing team
Supports content marketing calls to action and provides support for web ad management
Handles day-to-day list management and unsubscribes in Salesforce Marketing Cloud or other appropriate tools
Serves as an email and web page layout expert, laying out and designing for multiple platforms including mobile
Manages the email calendar for all sends and builds, and maintains customer journeys through various channels
Leads SEO, website optimization, campaign tracking, customer funnels and other marketing initiatives with the Director, Marketing & Advertising
Handles technical aspects of email and website, including customization, personalization and A/B testing protocols
Cleans up and combines lists through Excel and/or other tools
Champions proper external messaging through appropriate email service provider (Salesforce Marketing Cloud) and other appropriate tools
Helps with other marketing initiatives including customer surveys, brainstorming sessions within immediate and other internal teams, and presents findings to internal group
Analyzes data and makes sure proper tracking is setup through Google Analytics, Fullstory, and additional platforms
Handles reporting on emails and web ads
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Required Education and Experience

Bachelor's degree
3-4 years of experience in email marketing, 2 years in website management
Solid understanding of CAN-SPAM and other list management regulations
Self-starter mentality and able to take assignments and run with them
Excellent organizational skills and proficiency using project management tools
High attention to detail is essential
Excellent oral and written communication skills
Proficiency in Microsoft Office products
Plus: Knowledge of HTML, CSS, AMPScript and/or SQLPlus: Basic knowledge of Adobe Creative Suite

As required by the Equal Pay Transparency Act, USA Football provides a reasonable range of minimum compensation for roles. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, education, etc. The pay range for this position is as follows: $58,674- $93,726

This position is eligible to participate in an annual incentive program. Must meet requirements.

USA Football is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Supervisory Responsibility

This position may eventually manage contractors, interns and/or employees. Project management includes directing the project-related activities of the project team members.

Work Environment

This job primarily operates in a remote office environment. This role routinely uses standard office equipment such as computers and video conferencing.

Physical Demands

Requires the ability to sit for more than four hours per day, reading, listening, and manual dexterity.

Position Type/Expected Hours of Work

This is a full-time remote position. This position requires standard work hours and some weekend work.

Travel

5-10% annual travel is expected for this position.

Salary

We offer a competitive salary and benefits. Salary range: $58,674- $93,726, commensurate with experience, education, and skills.

EEO Statement

USA Football provides equal opportunities for employment and advancement for all individuals, regardless of age, gender, race, religion, color, disability, veteran status, sexual orientation, national origin, or any other legally protected category.

Job Questions:
Are you comfortable working in a remote environment?
Are you legally authorized to work in the United States?
Are you comfortable balancing strategic and day-to-day marketing work?
Do you have experience creating and balancing an email calendar based on multiple campaigns and audiences?
Do you have experience with data management or list logic for emails sends?
Do you have personal systems in place to keep yourself organized and that allow you to pay close attention to detail?
Can you edit HTML and CSS for email or website purposes?
The salary range for this position is $58,674- $93,726, is this your expected range?

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