Manager, DTC Sites & Marketplaces

We’re looking for a DTC Sites + Marketplaces Manager to run HydroPeptide’s online storefronts day to day, both HydroPeptide-owned domains and third-party marketplace channels. You’ll own how our products are presented, priced, and merchandised online, and you’ll make sure every storefront is accurate, on brand, and converting. As the business owner of every HydroPeptide-owned domain, you’ll also be accountable for the platform, tech stack, site health, and SEO behind the customer experience. 

This role sits at the intersection of merchandising, operations, and e-commerce. You’ll oversee a Web Producer, development partners, marketplace agency, and contractor support as needed to ensure seamless execution across channels. You’ll also partner closely with Brand, Growth Marketing, Creative, Product Development, and Operations to keep our storefronts running smoothly, improve the customer experience, and protect brand integrity across channels.

Key Details: 

• Where You’ll Work: Hybrid – This role follows a hybrid schedule, with employees expected to work on-site 3 days per week at our current Bellevue office and remotely the remainder of the week. Please note that HydroPeptide will be relocating its headquarters to Downtown Seattle in Spring 2027. The hybrid schedule will remain in place following the move, and additional on-site presence may be required to support team collaboration, meetings, and other business needs.
• Your Hours: Full-time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion 
• Travel Expectations: Minimal travel
• Compensation: $100,000 - $115,000 plus annual bonus potential 

Key Responsibilities of the Manager, DTC Sites & Marketplaces:

Owned Domains & Platform 

• Serve as business owner for all HydroPeptide-owned domains, including hydropeptide.com and any regional, professional, or campaign sites 
• Own the Shopify platform, including theme, apps, integrations, checkout, and site settings 
• Manage the domain portfolio with IT, including registrations, renewals, DNS, SSL, redirects, and subdomains 
• Set and manage the site roadmap and backlog, prioritizing work with development partners and the Web Producer 
• Run a release process with clear scoping, QA, and sign-off so changes go live without breaking the site 
• Monitor site health, including uptime, page speed, mobile experience, and broken links, and drive fixes 
• Own the app and vendor stack, such as search, reviews, subscriptions, and loyalty, including contracts, costs, and performance 
• Keep sites compliant with accessibility (WCAG), privacy and cookie consent, site policies, and product claims guidelines, in partnership with Legal 
• Make sure tracking and analytics tags are in place and working, with the Digital Marketing & Analytics Manager 

SEO 

• Own SEO strategy and performance for all owned domains, including organic traffic and revenue goals 
• Manage technical SEO, including site structure, crawlability, metadata, structured data, redirects, and Core Web Vitals 
• Lead keyword research and on-page optimization for product, collection, and content pages 
• Partner with Brand and Creative on search-informed content, and with Growth Marketing so paid and organic search work together 
• Monitor rankings, Google Search Console, and organic performance, and report on results 

DTC Merchandising & Content 

• Manage the hydropeptide.com storefront in Shopify, including product pages, collections, navigation, and promotions 
• Keep product content, pricing, and inventory accurate and aligned with launches and campaigns 
• Merchandise sites to help customers find the right products 
• Maintain site search, filters, and product recommendations so customers find what they need 
• Set up promotions, discount codes, gift-with-purchase offers, and bundles, and QA them before launch 
• Build and publish campaign landing pages with the Web Producer and Creative 
• Own the content publishing workflow, from brief through build, QA, and launch 
• Partner with Growth Marketing and the Digital Marketing & Analytics Manager on conversion improvements and A/B tests 

Marketplace Management 

• Own Amazon and other marketplace storefronts, including listings, A+ content, brand store, ads, and catalog health through agency partners 
• Monitor pricing, unauthorized sellers, and MAP compliance to protect the brand 
• Coordinate inventory planning and fulfillment with Operations to avoid stockouts 

Performance & Process 

• Report weekly on traffic, conversion, AOV, and sales by storefront 
• Run the promotions and launch calendar across DTC and marketplaces 
• Build clear processes for product setup, content updates, and channel handoffs 
• Track reviews and ratings, and flag product or content issues to the right teams 

Team & Cross-Functional Leadership 

• Manage the Web Producer, development partners, contractors, and marketplace agencies, with clear goals and regular performance reviews 
• Share results, learnings, and recommendations with leadership in clear, concise updates 

Qualifications 

• 5+ years in e-commerce, including 3+ years owning a Shopify site end to end, 2+ years managing Amazon, and experience leading development partners or agencies 
• Hands-on experience with analytics platforms (e.g., ThoughtMetric, GA4, Amazon Business Reports) and ability to interpret data  
• Experience managing site roadmaps, merchandising campaigns, development partners, and release and QA processes 
• Working knowledge of domains, DNS, redirects, site speed, and accessibility standards 
• SEO experience, including technical SEO, keyword research, and Google Search Console 
• Strong attention to detail and comfort managing product catalogs 
• Experience running promotions and launch calendars across channels 
• Comfortable with e-commerce data, including traffic, conversion, and sales reporting 
• Organized, proactive, and able to juggle many moving parts 

Preferred Experience: 

• Experience in beauty, skincare, or other prestige consumer categories 
• Experience with consumer and professional storefronts across geographies  
• Hands-on experience with Amazon Seller Central or Vendor Central, listings, and ads 
• Experience with brand protection, MAP policies, and unauthorized seller management 
• Basic HTML or Shopify theme editing skills 
• Familiarity with Google Tag Manager