Manager Engagement Studio

\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong style=\"color: black;\"\u003e\u003cem\u003eHave you ever enjoyed Arnold\u00ae, Brownberry\u00ae or Oroweat\u00ae bread? A Thomas\u2019\u00ae English muffin or bagel? Or perhaps snacked on a Sara Lee\u00ae, Entenmann\u2019s\u00ae or Marinela\u00ae cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!\u003c/em\u003e\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e \u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e \u003cstrong style=\"color: black;\"\u003e\u003cem\u003eMore than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates \u003c/em\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cem\u003ediversity, promotes development and allows our associates to be their authentic selves.\u003c/em\u003e\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cspan style=\"color: white;\"\u003e#LI-SO1\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cstrong style=\"color: black;\"\u003eCome join the largest baking company in the world and our family of 20,000 associates \u003c/strong\u003e\u003cstrong style=\"color: rgb(34, 34, 34);\"\u003enationwide!\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cstrong style=\"color: rgb(34, 34, 34);\"\u003eTop Reasons to Work at Bimbo Bakeries USA:\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cstrong style=\"color: rgb(34, 34, 34);\"\u003eSalary Range: \u003c/strong\u003e\u003cspan style=\"color: rgb(34, 34, 34);\"\u003e$91,500 - $119,000\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cspan style=\"color: rgb(34, 34, 34);\"\u003eComprehensive Benefits Package\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cspan style=\"color: rgb(34, 34, 34);\"\u003eAnnual Bonus Eligibility\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cspan style=\"color: rgb(34, 34, 34);\"\u003e401k \u0026amp; Company Match\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003ePosition Summary: \u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003eThe \u003cstrong\u003eManager, Engagement Studio\u003c/strong\u003e elevates Bimbo Bakeries USA\u2019s brand presence by driving culturally resonant earned media, social engagement, and real \u2011time storytelling. As a key contributor within the Integrated Communications \u0026amp; Creative Services Team, this role leads the development and activation of high impact social moments, creator and influencer collaborations, and earned impact social moments, creator and influencer collaborations, and \u2011impact social moments, creator and influencer collaborations, and earned brand initiatives that spark conversation, build cultural relevance, and strengthen brand equity. This individual contributor role requires a proactive, deeply connected marketer who excels at translating brand strategy into compelling social narratives, breakthrough media moments, and engagement first brand initiatives that spark conversation, build cultural relevance, and strengthen brand equity. This individual contributor role requires a proactive, deeply connected marketer who excels at translating brand strategy into compelling social narratives, breakthrough media moments, and \u2011first brand initiatives that spark conversation, build cultural relevance, and strengthen brand equity. This individual contributor role requires a proactive, deeply connected marketer who excels at translating brand strategy into compelling social narratives, breakthrough media moments, and engagement\u2011driving activations that authentically connect with consumers where culture happens.\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cbr\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eKey Job Responsibilities:\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eEarned Media Strategy \u0026amp; Cultural Intelligence\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eLead the development of earned first\u2011first strategies that position BBU brands at the center of culture, conversation, and consumer passion points with Engagement studio team and brand partners. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eIdentify and evaluate cultural moments, trends, and audience behaviors to inform proactive and reactive brand storytelling.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eDevelop compelling earned media narratives that translate brand strategies into stories worth sharing \u2014 across press, creators, and social platforms.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u0026nbsp;\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eCreator, Influencer \u0026amp; Talent Partnerships\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eLead creator and influencer strategy for earned media initiatives, identifying media initiatives, identifying\u2011media initiatives, identifying talent who authentically align with brand values and consumer communities in collaboration with agency and internal partners. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eManage creative development, briefing, content review, and delivery across paid, owned and earned influencer activations in partnership with social media team and agency partners. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eBuild strong relationships with creators, agents, and partner networks to elevate BBU\u2019s engagement footprint.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u0026nbsp;\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eBrand Activations \u0026amp; Earned-First\u2011First Campaigns\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eConcept and execute culturally resonant brand moments with internal and agency teams\u2014product drops, stunts, collaborations, and experiential pop\u2011ups\u2014that drive conversation and press interest.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eCollaborate with cross-functional teams (Brand Marketing, Consumer Experience, Legal, Consumer Relations) to align earned-led initiatives with broader campaigns and brand platforms.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eEnsure all activations are optimized for shareability, creator amplification, and organic social resonance.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u0026nbsp;\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eCross-Functional\u2011Functional Leadership \u0026amp; Agency Partnership\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eServe as the day-to-day\u2011to\u2011day strategic partner for brand teams, guiding earned media thinking across campaigns and initiatives.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eCoordinate with Sr.Mgr and lead agency partners (PR, influencer, social) toward high-quality creative output and operational excellence.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eCoordinate across Social Media, Brand Marketing, Creative Services, Consumer Relations, Legal and Risk, and Corporate Affairs to ensure cohesive storytelling and risk managed\u2011managed execution.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u0026nbsp;\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003ePerformance Analysis \u0026amp; Continuous Optimization\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eWork cross-functionally to track earned media, social engagement, and influencer performance metrics to evaluate success and inform strategy.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eDevelop insights-driven reporting that identifies learnings, cultural takeaways, and next-step opportunities with internal and external partners. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eAlign with Sr. Mgr and refine playbooks, creative best practices, and engagement guidelines to continually elevate BBU\u2019s engagement studio capabilities. \u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u0026nbsp;\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eKey Behavioral Competencies:\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eOrganized and detail\u2011driven, with a mindset for process improvement. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eConsumer\u2011obsessed, with sharp instincts for engagement and cultural relevance. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eCollaborative and adaptable, thriving in fast\u2011moving, cross\u2011functional environments. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eStrategic and growth\u2011minded, balancing creativity with strong project management. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eAware of category and competitive dynamics to inform cultural opportunities. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eClear communicator, able to influence through written, verbal, and formal presentations. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eProactive idea generator, offering thoughtful, earned\u2011first solutions.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u0026nbsp;\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eLeadership Competencies:\u0026nbsp;\u0026nbsp;\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eAdapts approach and attitude in real time, according to the changing demands of different situations.\u0026nbsp;\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eCreates a climate where people are motivated to do their best to help the organization achieve its\u202fobjectives.\u0026nbsp;\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eHolds self and others accountable to meet commitments.\u0026nbsp;\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eMakes\u202fsense\u202fof complex, high quantity, and sometimes contradictory information to effectively solve problems.\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eEducation and Work History:\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eBachelor\u2019s degree required (or an equivalent blend of education, training, and relevant experience). \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e5\u20137 years of experience in content marketing, earned media, social engagement, or events/experiential marketing \u2014 CPG or consumer brand experience strongly preferred.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e7+ years of experience in social media, earned media, digital engagement, PR, or related fields within CPG, consumer brands, retail, or agency environments.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eWell\u2011rounded understanding of social platforms, cultural trends, and the role of social + earned media in modern brand marketing.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eDeep understanding of the earned media and social ecosystem, including platform behaviors, cultural trends, creator/influencer dynamics, and real\u2011time engagement best practices.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eProven track record developing culturally resonant, earned\u2011first ideas that drive conversation, organic reach, and meaningful consumer engagement.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eExceptional written communication and storytelling skills, with strong command of brand voice, cultural nuance, and editorial judgment.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eExperience leading cross-functional workstreams across brand marketing, creative, communications, legal, and agency partners.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eStrong knowledge of content creation and production workflows, both in-house and with external creators or agencies.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eHands-on competency with lightweight editing tools (e.g., CapCut, Canva, Adobe Express) for social-first video, photo, and design adjustments. \u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003ePR sensibility and media instincts, including understanding of newsworthiness, brand positioning, and risk\u2011managed communication.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eDemonstrated ability to translate data into insights, building clear, data-backed recommendations for leadership and cross-functional teams.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eHighly organized, proactive, and self-directed, able to manage multiple concurrent projects in fast-moving, culturally driven environments.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eComfort engaging with creators, agencies, and external partners, representing the brand in fast-paced or public-facing moments\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003eThe physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eBimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003c/span\u003e\u003c/div\u003e