Manager, Global Brand Marketing - Lifestyle Partnerships

Purpose:

The Lifestyle Partnership Manager, Global Brand Marketing will oversee global brand lifestyle partnerships, including both talent management & brand product collaborations. The role is responsible for developing and executing marketing strategies and activation plans designed to drive brand awareness, consumer engagement & full price sell thru of key product stories.

Key Responsibilities:

Creative Leadership

• Collaborate with brand partners and creative agencies to drive creative development from conceptual development, through production and local activation
• Help to author agency briefs across various marketing touchpoints including social, activation, influencer strategy, etc.
• Manage and oversee content creation (shoots, interviews, etc.) for seasonal initiatives and product drops across all channels including retail, .com, paid media, social and PR

Operational Excellence

• Manage marketing project timelines, keeping agency timelines aligned to internal and partner approval schedules, ensuring campaign delivery on time and in full
• Facilitate key meetings for marketing review (internal creative review, legal, partner reviews, etc)
• Create and maintain project status documents
• Work with internal stakeholders to facilitate sample ordering process

Strategic Planning

• Work with Product Marketing and Concept to Consumer team (CTC) to truly understand the product’s positioning, distribution and consumer, ultimately helping ensure effective marketing positioning
• Manage our partners’ brand standards, ensuring all content is on-brand for both Reebok and partner, ensuring consistency across all assets
• Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trend

 Marketing Activation

• Collaborate directly regional marketing teams to understand local marketing needs, and to drive activation in the US

Knowledge, Skills, and Abilities:

• Well versed and knowledgeable in the Classics, Lifestyle & Fashion space
• Experience working on integrated marketing campaign tactics including digital, public relations, influencer marketing and retail point-of-sale
• Team player with the ability to partner with internal colleagues, external brand partners, and external agencies/vendors
• Creative thinker; always on the lookout for the next opportunity
• Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously
• Outstanding organizational skills; the ability to prioritize, multi-task and manage time
• Excellent communications skills – both verbal and written – with a passion for storytelling
• Ability to deliver effective presentations and influence within a highly matrixed organization
• Proven analytical and problem-solving skills

• Bachelor’s degree required. Graduate Degree a plus
• Proficient in all Microsoft Office applications
• Must be willing to travel (domestic and international) 10-20%