Manager, Global Consumer Marketing - Toys and Games

Responsible for translation of brand strategy into integrated go-to-market plans for assigned brands and priority products, inclusive of objectives, positioning, target audiences, and channel mix. Execute campaigns across retail, media, digital and social, creator, PR, events and more in close partnership with Senior Managers, cross-functional teams, and agencies. Deliver region-ready assets, toolkits, and calendars that enable adoption and adaptation at speed while maintaining brand cohesion. Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery. Work closely with Brand Creative to ensure visual and tonal consistency across platforms, activations, and content. Prepare clear updates, recaps, and presentations that communicate plans, progress, and results to stakeholders. Bachelor's Degree in Marketing or related field. MBA a plus. 5+ years in integrated consumer marketing/brand management with proven campaign/brand activation experience. Toy, Game or Licensing experience a plus - though is not a requirement. Data-driven mindset: We pair art with science - and are driven by data and consumer insights. This role needs to review insights, pull out key learnings, and action against them. Team player: We are stronger together and thrive when we share and build on good ideas. Storyteller: Ability to organize and share sophisticated information in a compelling way using story to persuade an audience. Channel knowledge: Have knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail. Organization and detail orientation: The details matter when it comes to executing with excellence, especially as every team member will be expected to manage multiple projects at a time. Relationship builder: Strong leadership and networking abilities. This role works with many cross-functional teams and strong daily communication with our partners is a key to success. Business management: Proficiency in project managemnt, MS Office and Budget Management.