Manager, HVMB US/CAN Marketing

JOB SUMMARY 

The Manager, HVMB US/CAN Marketing is a key member of the marketing and brand team for Homes & Villas by Marriott Bonvoy (HVMB). This role focuses on continent-specific activation of Global Brand Marketing and Performance Marketing strategies, including email, partnerships, social media, paid media, earned media, B2B supply marketing, trade shows, and regional demand generation efforts tailored to the US/Canada vacation rental market. 

The Manager partners closely across brand performance, brand marketing, operations, digital product, marketing strategy, Account Management, and Business Development to define appropriate customer and partner targets, translate market insights into actionable strategies, and ensure marketing efforts support both guest demand and supply growth. The role also supports Home Management Companies (HMCs) through marketing deep dives, partner onboarding communications, brand standard reviews, joint collateral, trade show activation, and actionable recommendations that improve visibility, listings, and partner performance. 

CANDIDATE PROFILE  

Education and Experience  

Required 

• 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, Marketing, Communications, or a related field. 

• Three or more years of experience in business or partnership development, real estate or home rental development, property management, hotel industry, marketing, demand generation, or other relevant business experience, demonstrating a pattern of exceptional performance. 

Preferred 

• Expert project management and organizational skills with a service mindset and ability to manage multiple stakeholders, agencies, partners, and vendors. 

• Demonstrated ability to deliver results, effectively prioritize, and execute tasks in a high-pressure environment. 

• Experience developing or supporting integrated marketing plans, partner communications, campaign reporting, and performance measurement. 

CORE WORK ACTIVITIES  

Marketing Execution 

• Executes annual brand plans across marketing and guest experience initiatives that drive brand awareness, brand consideration, site visits, bookings, and overall market share. 

• Establishes strong knowledge of the vacation rental industry, top demand and focus markets, consumer trends, competitive dynamics, and regional nuances across the US/Canada market. 

• Executes and implements visual identity, digital identity, brand tone of voice, brand messaging, and content strategy in the US/Canada market. 

• Harnesses competitive, consumer, and partner insights to help inform business priorities, marketing strategy, and activation plans. 

• Drives excellence across brand voice, marketing activation and guidelines, advertising, photography, public relations, brand experience partnerships, experiential marketing and events, website merchandising, promotions, marketing innovation, and key continental pull-through strategies. 

• Collaborates with US/Canada Continent marketing teams to ensure HVMB shows up to Marriott Bonvoy members across owned channels. 

• Sets campaign benchmarks and KPIs to evaluate effectiveness, synthesizes learnings, and shares findings with key stakeholders to inform future strategies. 

• Develops recurring performance reviews and reporting frameworks to identify trends, opportunities, risks, and optimization recommendations across marketing initiatives. 

B2B Supply Marketing & Partner Enablement 

• Reviews and vets guest communications for new partner onboarding and enforces Homes & Villas brand standards across partner-facing and guest-facing materials. 

• Leads B2B marketing efforts for supply growth, including content strategy and coordination across data partners, email partners, creative agencies, and internal stakeholders; advises on audience inputs, articulates content needs, and shares out post-campaign reporting as necessary. 

• Works with Account Management to support marketing deep dives for select Home Management Companies, including identifying opportunities for visibility, listing improvement, content optimization, and partner engagement. 

• Intakes partner feedback and applies learnings to future Homes & Villas strategies, including recommendations that may require coordination with senior or executive-level roles at Home Management Companies. 

• Supports existing partners by conducting marketing deep dives including identifying listing optimization opportunities, understanding partner objectives and market nuances and delivers suggested strategies or actionable tactics to drive portfolio or market demand. 

• Owns and manages the build-out of trade shows in the United States, including planning, booth design, vendor organization, onsite logistics, event budget management, and supports executives/leaders in preparation for onstage engagements including fireside chats, keynote sessions or breakouts.