Manager, Marketing

This manager level position is primarily responsible for managing and executing integrated marketing communications programs and strategies, managing market data collection and synthesis, and managing and providing direction to the creative team.
This position leads complex marketing projects, manages the design and implementation of complex marketing strategies, and manages the development and implementation of complex strategic go-to-market plans for designated products/business lines.
Pursues professional growth and provides developmental opportunities for others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; training and developing talent for growth opportunities; delegating tasks and decisions; fostering open dialogue amongst team members; executing performance management guidelines and expectations; and working closely with employees to set goals and provide open feedback and coaching to drive performance improvement.
Manages designated work unit by translating business plans into tactical action items; ensuring all policies and procedures are followed; delegating tasks to meet goals and objectives; overseeing the completion of work assignments; aligning team efforts; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; removing obstacles that impact performance; and guiding performance and developing contingency plans accordingly.
Manages the development and implementation of complex strategic go-to-market plans for designated products/business lines by defining the channel strategy; managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
Manages and executes integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; reviewing and analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
Manages market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics driving marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
Manages and provides direction to creative team by reviewing and analyzing data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; reviewing and evaluating complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.
Leads complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; managing vendor selection; defining scope of vendor contracts; managing vendor relationships at the leadership level; presenting project updates; and managing project financials and deliverables.
Manages the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
Minimum Qualifications:
Minimum three (3) years experience in a leadership role with or without direct reports.
Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum six (6) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.
Additional Requirements:
N/A
COMPANY: KAISER
TITLE: Manager, Marketing
REQNUMBER: 1269073
External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status.

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