Manager, Marketing Automation

Marketing Automation Platform Expert: Own and administer the marketing automation platform, Marketing Cloud Account Engagement/Pardot (MCAE) for the end user audience, managing its technical health, integrations, and the evaluation of new marketing technologies Marketing Process Optimization: Liaise and optimize scalable, automated marketing processes, including lead scoring, nurturing, and campaign workflows to support the full customer lifecycle Innovation \u0026 AI: Champion the use of AI and emerging technologies to drive efficiency and effectiveness within our marketing automation programs, staying current on industry trends Data Analysis \u0026 Reporting: Establish a robust analytics framework to report on campaign performance, using A/B testing and data-driven insights to optimize for ROI, partnering with the customer experience analytics team Data Management: Govern marketing database health, segmentation, and data integrity, while ensuring full compliance with data privacy regulations (e.g., GDPR) Team Collaboration \u0026 Training: Serve as the subject matter expert on marketing automation, providing expert guidance and training to empower the automation team and other marketers on automation best practices and tools Bachelor\u0027s degree in marketing or related field 8+ years of related work experience in marketing. 5+ years of experience with a marketing automation platform, MCAE and/or Pardot experience is a plus 10% travel domestic and international Platform \u0026 Process Expertise: Deep, hands-on proficiency with Marketing Cloud Account Engagement/Pardot, including system administration, process optimization, and data governance. Proven experience designing and governing scalable marketing workflows. A forward-thinking mindset with a strong understanding of how AI and machine learning can be applied to marketing automation. Data \u0026 Analytical Acumen: Proven ability to analyze and interpret complex data from multiple sources, synthesizing it into actionable insights and strategic recommendations to improve campaign performance and ROI. Communication \u0026 Leadership: Exceptional communication and interpersonal skills. Demonstrated success in a people management role, with the ability to teach, coach, and develop a high-performing team. Project \u0026 Stakeholder Management: Strong project management skills with a demonstrated ability to manage multiple initiatives, deadlines, and stakeholders simultaneously. Experience with project management tools (e.g., Smartsheet).