Manager, Media Performance

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Position Purpose:

The Manager, Media Performance plays a critical role in driving performance through media-first planning and execution across traditional and digital channels. This role serves as a hybrid channel strategist and campaign operator, partnering with key business units and cross-functional teams to activate effective, insight-led media programs. Responsible for translating business and customer goals into omni-channel media plans, the Manager, Media Performance ensures plans are aligned with objectives, integrated across touchpoints, and executed with excellence. This position supports continuous media optimization, cross-functional coordination, and the evolution of omni-channel investment strategies.


Key Responsibilities:

• 25% - Campaign Execution & Oversight - Manage and monitor campaign execution in partnership with agency teams or direct internal stakeholders. Track pacing, delivery, and in-flight optimizations to maximize effectiveness. Oversee readiness for recurring campaigns and product/event launches.
• 30% - Campaign Strategy & Planning - Collaborate with business, creative, and analytics partners to translate business goals into actionable media briefs and investment plans. Ensure alignment with customer journeys and brand objectives. Support the development of weekly/monthly media strategies across paid channels.
• 10% - Cross-Functional Collaboration - Support seamless coordination across campaign development, briefing, execution, and reporting. Serve as a key liaison between business teams, agency partners, creative, and analytics.
• 20% - Direct Omni-Channel Plans - Provide media channel expertise across paid digital, social, and traditional platforms. Ensure plans are cohesive, audience-driven, and aligned with broader marketing mix and customer experience.
• 10% - Performance & Optimization - Recommend optimizations to improve outcomes and reduce inefficiencies. Partner with analytics teams to evaluate campaign results, channel effectiveness, and media ROI. Incorporate insights into current and future planning cycles.
• 5% - Stakeholder Management - Represent media and contribute to cross-functional planning discussions. Ensure stakeholder alignment on goals, timelines, and deliverables. Build strong relationships with internal partners and initiative owners.
   

Direct Manager/Direct Reports:

• This Position typically reports to the Sr. Manager, Media Performance
• This Has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel 5% to 20% of the time.
   

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
   

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
   

Minimum Qualifications:

• Must be 18 years of age or older
• Must be legally permitted to work in the United States
   

Preferred Qualifications:

• Working knowledge of Microsoft Office Suite
• Demonstrated ability to collaborate and work effectively with cross-functional teams
• Excellent written and verbal communication skills
• 5+ years of media planning and/or omni-channel marketing experience
• Experience with both traditional and digital media (including paid social, display, video, search)
• Working knowledge of campaign management and analytics tools
   

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
   

Preferred Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
   

Minimum Years of Work Experience:

• 5
   

Preferred Years of Work Experience:

• 6
   

Minimum Leadership Experience:

• None
   

Preferred Leadership Experience:

• None
   

Certifications:

• None
   

Competencies:

• Action Oriented
• Collaborates
• Manages Complexity
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Drives Results