Manager of Digital Experience & Platforms

Position Summary 

The Manager, Digital Experience and Platforms is responsible for the execution, optimization, and enablement of Donatos web and mobile app experiences. This role ensures digital platforms effectively support brand, marketing, and customer experience needs through strong prioritization, requirements definition, and cross-functional collaboration. This role focuses on platform health, experience quality, and delivery, serving as the day-to-day connector between Marketing and IT to ensure digital experiences are clear, consistent, and operationally sound.  

Job duties and responsibilities 

Digital Experience Management 

• Own day-to-day management of the Donatos website and mobile app experiences 
• Ensure digital experiences align with brand standards, campaigns and promotions 
• Identify, prioritize and support usability and experience improvements 
• Enable marketing initiatives through effective platform execution 

Web and App Platform Management  

• Serve as the primary marketing liaison to IT for web and app initiatives 
• Translate marketing needs into clear business and functional requirements 
• Manage marketing-related backlogs, enhancements and defect resolution 
• Coordinate releases and ensure timely delivery of updates 

UX Enablement 

• Apply UX best practices to improve clarity, usability and customer journeys 
• Partner with brand, creative and IT teams to support experience improvements 
• Ensure consistency across all digital touchpoints 

SEO and Platform Health 

• Own day-to-day, hands-on SEO across Donatos’ website and app 
• Use enterprise SEO tools (e.g., BrightEdge, Google Search Console) to monitor performance, identify opportunities and diagnose issues 
• Ensure SEO best practices are embedded into platform releases, content workflows and campaign execution 
• Translate SEO insights into actionable platform enhancements, including: 
• Technical SEO led by IT 
• On-page optimization 
• Metadata and templates 
• Internal linking and page performance 
• Oversee SEO strategy and performance in partnership with external vendors 
• Monitor site health, accessibility, indexability and compliance with digital standards 
• Ensure platforms support discoverability and performance best practices  

Cross-Functional Collaboration 

• Act as the day-to-day connector between marketing and IT 
• Enable Brand and Lifecycle teams by ensuring platforms can support campaigns, content and offers 

Work Arrangement Options 

Donatos has identified this position as eligible for the following work arrangements: 

• Full-Time Onsite: The Associate in the position will work all regularly scheduled days onsite.   
• Hybrid: The Associate in this position will work 3 regularly scheduled days onsite, 2 days off-site weekly. 

Positions that are eligible for hybrid and/or remote work do not automatically qualify for the Associate to perform in a hybrid or remote only work arrangement.  

Minimum requirements 

Education 

• Bachelor's degree in marketing or related field preferred. 

Physical Requirements 

• None.  The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work). 

Previous Experience 

• 5+ years of experience in digital experience, platform management or digital marketing operations 
• Hands-on experience managing web and mobile app platforms 
• Direct experience with enterprise SEO tools and execution 
• Strong operational, project management and prioritization skills 
• Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners.  
• Excellent communication skills, written and verbal, across all organizational levels.