Manager of Marketing and Communication

Description

WHAT WE’RE ABOUT:

At Community Health Center of Southeast Kansas (CHC/SEK) we provide the compassionate, quality healthcare that patients deserve, regardless of their ability to pay.

THE RUNDOWN:

The Manager of Marketing and Communication is responsible for overseeing all external communications for CHC/SEK, driving efforts to engage with the community, attract patients, and promote the organization’s mission. This role will develop and implement both short- and long-term strategies to effectively communicate CHC/SEK's story to external audiences, including patients, community members, and potential employees. The Manager will create compelling content across various channels, including media outreach, social media, and digital platforms, to ensure the organization’s message is clear, consistent, and impactful. Additionally, the Manager will oversee production of content that enhances employee and patient satisfaction.

Requirements

WHAT YOU'LL BE DOING:

• Provide supervision of, and strategic direction to the Marketing and Communications team.
• Design, develop, and direct comprehensive marketing strategies and programs to ensure CHC/SEK and its service lines receive consistent and adequate exposure.
• Translate the annual marketing vision into integrated business plans, tactics, and deliverables.
• In collaboration with the President and Chief Strategy Officer, create, define, and continually assess the CHC/SEK branding to ensure alignment with the mission. Identify strategies to promote CHC/SEK service lines, clinics, and focused new provider campaigns.
• Conduct marketing research and provide insights for long-term marketing strategies. Report campaign results to the President and Chief Strategy Officer.
• Use data-driven insights to identify shifts in consumer trends, competitor activities, and market conditions, enabling responsive and agile marketing strategies.
• Write and produce press releases and build relationships with local and state media to promote CHC/SEK’s services, events, and career opportunities.
• Support the President and Chief Strategy Officer in managing media relations and serving as the point of contact for media inquiries.
• Manage CHC/SEK’s digital presence, including websites and social media platforms, ensuring consistent and engaging content.
• Collaborate closely with contracted media vendors to ensure the CHC/SEK story is effectively conveyed through campaigns, while ensuring all deliverables are executed on time and meet quality standards.
• Capture high-quality photography and video content for CHC/SEK events as needed.

The essential functions listed are not an exhaustive list of every task the employee is required to complete. Employees are expected to perform all other duties as assigned.

WHAT YOU'LL NEED:

• Bachelor's degree or equivalent in Journalism, Communication, or Marketing.
• 5+ years of experience in Journalism and/or Marketing that includes a multiple-channel approach including web design and social media.
• Must possess research and quality writing skills with strong emphasis on AP Style.
• Exceptional skill with social media writing, video editing, and web design.
• Proficiency in Microsoft Office software, including Word, Excel, PowerPoint, and Outlook. Proficiency with Adobe Creative Suite, CANVA, and social media platforms.
• Must possess a valid Driver’s license and good driving record, as travel is a requirement for this position.

KNOWLEDGE, SKILLS AND ABILITIES:

• Must be organized and able to manage/prioritize tasks to meet deadlines, adapts to change in a positive manner, able to work as a part of a team.
• Disciplined with strong time management skills; able to work to deadlines.
• Communicates through appropriate channels.
• Ability to handle urgent situations calmly and effectively.
• Must be able to maintain good inter-personal relationship with co-workers and other members of the health care team and the organization.
• Provide customer service in accordance to the organization’s mission.
• Social and cultural sensitivity appropriate to ethnically and economically diverse patient-and employee-base.
• Maintain patient confidentiality in accordance to organization’s policy and procedure and HIPAA requirements.

BENEFITS:

• Waived copays for most medical, behavioral health and pharmacy prescriptions at any CHC location
• Medical, Dental, Vision, and Voluntary Life Insurance
• Critical Illness, Accident, Short-Term Disability, and Pet Coverage
• Company paid life insurance and long-term disability
• Retirement Plan- 5% Employer Contribution
• Medical & Dependent Care Flexible Spending Accounts
• PTO- Starts accruing day 1 (Plus an additional 8 hours for your birthday!)
• Employee Assistance Program (EAP)
• CEU and License Reimbursements for eligible positions

WORKING CONDIITIONS

While performing the duties of this job, the employee is regularly required to sit; use hands to keyboard and reach in operation of a computer, communicate with others through speaking and hearing clearly. Will be required to speak publicly. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and ability to adjust focus. The noise level in the work environment is usually moderate. Driving to and from clinics in a company vehicle is occasionally required.