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At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts, and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust, and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.
POSITION DESCRIPTION:
The ideal candidate will have a strong background leading the development and implementation of innovative marketing strategies that drive business growth, enhance brand awareness, and strengthen customer engagement. The Manager, Marketing Strategy will play a critical leadership role in shaping the future of Holiday Inn Club Vacations and helping us deliver world-class vacation experiences.
This role will serve as a primary strategic leadership partner for HICV business unit stakeholders. The primary mission for this role is to leverage deep data and insights to develop strategies that will drive performance across all marketing, media, and member engagement activities we lead in service to the functional lines of our business. This leader will drive new and improve existing data-driven frameworks for marketing effectiveness and efficiency across media channels and predictive models for customer behaviors. This leader must be a champion for a customer-obsessed approach, putting the customer at the center of strategy and decision making. Efforts will span from upper-funnel awareness, mid-lower funnel customer acquisition campaigns thru to ongoing customer engagement, loyalty, retention, and satisfaction efforts.
This leader also must act as a coach and mentor to the Marketing organization, helping transform it into an action-oriented, customer insights-driven operation; leveraging performance tracking, industry insights and research to provide key strategic marketing insights and data-driven, actionable recommendations that improve conversion, cross-selling, or retention. This leader is the driving force to bring data, analytics, financial, and marketing concepts together.
ESSENTIAL DUTIES AND TASKS:
Partner and collaborate with Marketing Technology (MarTech) and Innovation Studio to design and execute highly measureable, KPI-driven targeted marketing campaigns, using a mix of traditional and digital channels, to reach and engage with our target audience.
Facilitate discovery process to clearly articulate business need and leverage insights and recommendations of partners to develop concise strategic briefs that set a clear course for each campaign/project.
Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for optimization and continuous improvement.
Analyze market research and industry trends, customer behavior, and competitive landscape to identify opportunities for growth and improvement. Stay current with industry trends, best practices, and emerging technologies, and proactively identify opportunities to enhance our marketing efforts.
SUPERVISORY RESPONSIBILITES:
EDUCATION and/or EXPERIENCE :
This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The incumbent is expected to perform other duties necessary for the effective operation of the department.
Schedules will vary depending on business needs, and may entail working nights, weekends, and holidays. Must be flexible to work outside of departmental operating hours.
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