Owns AAA Hoosier's partnership strategy, budget, and results — from national partnerships activated through AAA Inc. to local and community sponsorships. Leads the summer intern program for all of AAA Hoosier.
This is a relationship-driven role: you will source and negotiate new partnerships, serve as the primary point of contact for sponsored organizations and community partners, and own the systems that keep those relationships organized and on track. You will also lead the planning and onsite execution of sponsorship and community events, ensuring AAA Hoosier shows up consistently and professionally wherever it's represented.
Reporting to the Director of Marketing, you will balance high-level partnership strategy with the hands-on program work — from the summer intern program to member-facing promotions — that keeps the department running day to day. Successful candidates are natural relationship-builders who are equally comfortable pitching a new sponsor and managing the details of an existing one.
Partnership Strategy & Growth
• Own partnerships strategy, budget, and performance metrics.
• Identify, prospect, and pitch new partnership and sponsorship opportunities to grow the partner network.
• Create the model for how partnerships are measured for success relative to new membership acquisition and member retention. And then deliver to those results.
• Negotiate partnership and sponsorship agreements and terms.
• Activate national partnerships/offers from AAA Inc. and fulfill required advertising and activation elements.
Relationship & Program Management
• Build and manage relationships with sponsored organizations, community partners, and national partners by serving as primary point of contact for logo/creative elements, hospitality organization and distribution, and event staffing/activation in order to maximize partnership value for both parties.
• Maintain the partner database, tracking partnership opportunities, agreements, and fulfillment status.
• Track member engagement from partner organization activity.
• Own community and member-facing programming.
• Event planning and onsite execution for sponsorship opportunities and internal event needs, including events such as Travel Expo and the Indiana State Fair.
Program Administration
• Recruit and lead the summer intern program.
• Manage day-to-day marketing efforts around the Club's credit card program.
• Manage, organize, and expand the AAA Approved Driving School Network; work with leadership to create new and expanded marketing campaigns around approved schools with the goal of driving new revenue.
• Perform additional tasks as assigned by manager.
Education and/or Experience Requirements:
Experience:
• Bachelor's degree in Marketing, Communications, or Business.
• 5–7 years in partnership marketing, sponsorship management, or community relations.
Skill Requirements:
• Relationship management & negotiation
• Business development / prospecting
• Sponsorship budget & ROI tracking
• CRM / partner database proficiency
• Written and verbal communication
• Project management & organizational skills
• Strategic thinking
Your email job alert is now active!