Manager, Premium Sales

OVERVIEW

The Los Angeles Football Club (LAFC) is an MLS soccer club serving the greater Los Angeles area. LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world’s game and Los Angeles, constructing, and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal-State Los Angeles.

POSITION SUMMARY

LAFC is looking for a Manager, Premium Sales who is a strong leader that can provide mentorship and guidance to a team of six (6) Premium Sales Representatives.Thus, this role’s primary responsibility is to ensure every member of the Premium Sales  team meets and exceeds their individual revenue goals as well as the department’s overall revenue target. 

In addition to providing leadership, this role’s other main function will be driving a B2B and high-net-worth strategic sales campaign across our premium inventory, including suite rentals, annual suite leases, annual loge boxes, club seats, and single-match premium experiences.

This role reports to the Sr. Director, Ticket Sales.

LAFC is currently operating on a hybrid work model with a minimum of 2 in-office days per week. Please note that this may vary by role, and your scheduled in-office days are up to the discretion of your supervisor. 

ESSENTIAL FUNCTIONS

• Leadership & Team Development: Oversee, coach, and inspire a team of six Premium Sales Representatives. Conduct regular 1-on-1s, performance reviews, and daily pipeline management to ensure the team hits collective and individual revenue targets.


• Training & Execution: Plan, develop, and execute comprehensive sales training programs, with a heavy emphasis on the B2B sales cycle, cold calling, networking, and closing premium inventory.


• Revenue Generation: Drive the strategy for premium asset monetization, including but not limited to, annual suite leases, single-match suite rentals, loge boxes, and club seating.


• Culture & Accountability: Foster a high-energy, positive, and accountable team culture centered on integrity, self-motivation, and continuous growth.


• Cross-Functional Collaboration: Partner with the Premium Service and Event Operations teams to ensure seamless execution of premium contracts and flawless matchday experiences for clients.


• Other duties as assigned by Supervisor/Management.

QUALIFICATIONS

• Bachelor’s degree from an accredited College/University required, major in Business or Sports Management preferred. 


• Must have prior experience in ticket sales in a sports, entertainment, or another high-volume sales environment, with at least 1–3 years of direct leadership/management experience 


• Experience running premium sales and renewal campaigns also required.


• Proven ability to build, teach, and execute a structured B2B sales process from prospecting to contract execution.


• A proven track record of leading by example with a positive mental attitude, high accountability, and an unwavering commitment to integrity.


• Must be flexible with the ability to adapt in a fast-paced work environment with challenging demands and frequent changes.


• Exceptional written, verbal, and interpersonal communication skills.


• Must possess a professional demeanor and has the ability to confidently interact with all levels of the organization, outside contacts, and pitch to C-level executives and high-net-worth individuals.


• Proficiency with industry-specific ticketing and sales technology, such as Archtics, SuitePro, FEVO, Salesforce, Wolfcycle, Outreach and Channel One, preferred.


• Solid understanding of the Los Angeles corporate landscape and premium sports market preferred.


• Bilingual in English and Spanish preferred. 


• Flexible schedule with the ability to work nights, weekends, and holidays as the event calendar requires.

SALARY RANGE 

At LAFC, we carefully consider a wide range of factors to determine a fair and equitable compensation package. The final offer amount will consider a wide range of factors that are considered in making compensation decisions including, but not limited to skill sets; relevant experience and training. Pursuant to state and local pay disclosure guidelines, the compensation range for this role is up to $80,000 per year. This role is eligible for additional compensation through commission.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  

LAFC strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. 

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.