Manager, Recruitment Marketing - Remote

Job Details

Req ID:

88961

Supported Practice:

Heartland Dental

Category:

Marketing

Location:

310 E 96th St, Indianapolis, IN 46240

Position Summary:

SENIOR ADVISOR, RECRUITMENT MARKETING

We're seeking an innovative marketer to help fuel our business growth. The

Senior Advisor, Recruitment Marketing

will drive modern marketing campaigns that spark engagement, satisfaction, and conversion throughout a provider's recruiting journey. Join the growth marketing team of a $3B+, fast-growing healthcare company.

Heartland Dental supports 1,700+ dental offices in 38 states. We are passionate about providing employees the tools they need to achieve personal career success, including a healthy work-life balance in a position that's right for them. Heartland Dental has a proven track record of growth and success. Our leadership team encourages and rewards fresh thinking and exceptional performance.

You will report to the Director, Recruitment Marketing, and work in partnership with our Marketing Centers of Excellence, external agency partners, and doctor and hygiene recruiting teams.

Duties and responsibilities you would take on include :

Building and executing marketing campaigns to position Heartland Dental as an employer of choice and generate demand for provider roles
Bringing new and effective channel activations to market, expanding our reach across paid media, owned channels, social content, and recruiter enablement
Identifying and leading new initiatives to enhance candidate experience, engagement, and conversion rates
Measuring and optimizing marketing and media performance to maximize ROI
Evolving our job board strategy, including delivering Voice of the Customer insights and improving job post visibility
Managing our digital recruitment products to maximize conversions and enhance candidate experience, including our career site and candidate referral platform
Building and maintaining audience segments and candidate journeys
Enhancing segment-specific value propositions, creative, and messaging

Minimum Qualifications

Bachelor's degree in marketing, business, or related field
5+ years of relevant experience
Experience building and leading multichannel campaigns that helped yield demand for recruiting or sales organizations
Ability to use research, data, and intuition to make informed decisions
Proven ability to navigate matrixed organizations and influence all levels of the business
Background with project management, hitting deadlines, or otherwise keeping teams engaged and accountable
Creative thinker and proactive problem solver
Excellent written and verbal communication and influencing skills
Ability to travel up to 10%

Preferred Qualifications

Resides in the St. Louis, MO area.
In-depth knowledge of recruitment marketing and employer branding strategies
Strong understanding of customer behavior and segmentation
Extensive experience building and executing B2B demand generation campaigns
Experience in event marketing
Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot
Experience with A/B testing and experimentation
2+ years managing agencies and vendor partners across all aspects of marketing
Ability to tell a story using analytics and insights and form clear, compelling recommendations to leadership

Physical Requirements:

Able to perform essential duties satisfactorily with or without reasonable accommodation; reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties of the position
Able to sit at a desk for prolonged periods and work on a computer
Able to lift up to 15 pounds at times

We put our people first at Heartland Dental, and that shows in our generous benefits package. The company retains the sole discretion to change the duties of the position at any time.

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.
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