Manager Shopper Based Design

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Manager Shopper Based Design 

Position Overview:

As part of Bayer's commitment to delivering innovative solutions in consumer health, you will actively participate in the continuous business planning process, focusing on category management strategies and initiatives. You will plan, develop, and conduct platform presentations alongside Bayer customer and channel teams. Your expertise will lead the team in adapting, selling, and executing holistic health and wellness solutions, focusing primarily on key retailers, with potential expansion to other customers in the channel. You will drive the ongoing identification of customer and channel shopper insight issues and opportunities, coordinating with HQ SBD & Commercial Strategy. Your role is pivotal in identifying Bayer brand business opportunities based on retailer and shopper insights, developing category selling plans, influencing planograms, and leading "test and learn" concepts with customers. You will utilize customer POS data, syndicated data, and industry information to support existing initiatives and explore new opportunities. Additionally, you will conduct ongoing category reviews, monitor competitive activity, and develop a high-performing team through coaching and mentoring.

YOUR TASKS AND RESPONSIBILITIES:

• Actively participate in the continuous business planning process, focusing on category management strategies and initiatives;
• Plan, develop, and conduct platform presentations with Bayer customer and channel teams;
• Lead the team in adapting, selling, and executing health and wellness solutions with a focus on key retailers;
• Drive ongoing identification of customer and channel shopper insight issues and opportunities;
• Identify Bayer brand business opportunities based on retailer and shopper insights;
• Lead the development of category selling plans and influence planograms;
• Utilize customer POS data, syndicated data, and industry information for new opportunities;
• Conduct ongoing category reviews and analyses;
• Monitor and track competitive activity and new item performance;
• Develop a high-performing team, providing coaching and mentoring.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• BS/BA degree or equivalent experience; MBA desirable;
• 8+ years of progressive experience in Category Management, Sales, Trade Marketing, Brand Marketing, or Shopper Research in the consumer packaged goods industry;
• Direct selling experience is required;
• Strong working knowledge of the selling and category management process;
• Experience dealing with Field and HQ organizations;
• Ability to manage personnel through multi-task functions and multiple projects.

Preferred Qualifications:

• 2-4 years of Field/HQ Category Management or Customer Marketing or Sales Strategy experience;
• Exposure to all trade classes;
• Excellent financial management skills to assess programs and cost investments versus results;
• Superior analytical ability with an understanding of impact;
• Excellent communication skills and ability to encourage innovation and risk-taking;
• Strong analytical skills and comfortability with digital programs and platforms, including MS Office skills;
• Thorough knowledge of digital strategy development, channels, and measurement/analytics;
• Experience owning L.O.B. budgets and results.

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